Over this past summer alone, rom-coms were watched by over 80 million users on Netflix. Following the success of original romantic comedies like To All the Boys I've Loved Before and Set It Up, Netflix users have proven that the summer of love is as entertaining as it is profitable.
In 2018, Netflix released around sixty seven original movies - fourteen of which were romantic comedies. And, of those fourteen, six were released this summer. The latter was part of Netflix's "Summer of Love" slate of original movies, which turned out to be a considerable success, featuring a combination of original stories and adaptations, as well as A-list celebrities and newcomers alike. And, though the streaming service platform doesn't share its viewing metrics for individual movies, the response to its "Summer of Love" collection of rom-coms was detailed as part of the company's quarterly earnings report for 2018.
According to Variety, Netflix released part of its Q3 earnings report, showcasing just how successfully rom-coms fare on the streaming platform. In fact, Netflix's earnings turned out to be a major improvement compared to Q3 of this year, according to financial analysts. CNBC revealed that the company exceeded expectations in both earnings per share (EPS) and new subscribers (which rounds up to nearly 7 million subscribers), and is even expected to exceed expectations yet again in the fourth quarter of 2018 with over 9 million additional subscribers. As it so happens, a big thanks to Netflix's financial boost comes courtesy of its rom-coms, with To All the Boys I've Loved Before being its standout hit.
Further proof of Netflix's success in the romantic comedy genre comes courtesy of social media. The company disclosed data from Instagram that revealed a major boost in followers for stars of its various rom-coms following the debuts of their respective movies. For example, Instagram followers for stars of both To All the Boys I've Loved Before and The Kissing Booth spiked significantly; Lana Condor earned up to five million more followers after the movie was released, while Joey King's followers grew by roughly eight million.
It's no surprise that Netflix is a success in modern entertainment, but their lack of transparency with viewing metrics keeps most people in the dark in terms of which movies are pulling the most weight. So now, seeing as Netflix was applauded for its handling of the rom-com genre over the past year, critical success, as well as the apparent financial success, proves that their "Summer of Love" is clearly no longer going to be exclusively seasonal.