Netflix just launched a new landing page on its service called "Celebrate the Oscars." Netflix itself has a contentious history with the awards ceremony, thanks to its streaming entry into the theatrical market. Because of this, many in the industry feel that Netflix should not have anything to do with the Academy Awards, including Steven Spielberg, who said that Netflix movies should not qualify for the Oscars.
Although Netflix has received several Oscar nominations for its documentaries, including one win in 2018, the service has had trouble getting the Academy Awards to recognize its original films as eligible for nominations. Even after the critically acclaimed Beasts of No Nation debuted on the service and in movie theaters simultaneously, a move that angered some theater owners, Netflix failed to receive any Oscar nominations. The company then reached a deal in 2016 with iPic, a chain of luxury theaters that would see Netflix movies screen in Los Angeles and New York at the same time they debuted on the streaming site. Now, over two years later, Netflix has finally seen one of its original films, Alfonso Cuarón’s Roma, become a nominee for Best Picture, as well as earn nine additional nominations in other categories.
Now, Netflix has plans to celebrate the Oscars year-round. The company launched a landing page on its service called "Celebrate the Oscars." The page will highlight previous Oscar-nominated movies available on its service, allowing subscribers to pick and choose which ones they would like to watch, such as Coco, Pulp Fiction, The King's Speech, Milk and Howard's End. The page also showcases current nominees, including Black Panther and Incredibles 2. Viewers will also see Netflix' Oscar-nominated documentaries, including Ava DuVernay's 13th, and period dramas like Dee Rees' Mudbound.
Netflix has plans to keep the landing page up year-round and will add to it as more films become available on the streaming subscription provider. Subscribers can expect the list to continue to change throughout the year as movies arrive and depart the service.
In the meantime, Netflix continues to throw a massive amount of money at its original content, not just for television shows, but for movies, too. That means subscribers can expect even more films, including Oscar-worthy ones, to land on the service, perhaps even justifying the company's recent price hike. As long as Netflix delivers good content, though, it's likely that people will continue to pay that monthly subscription fee. By showcasing its Oscar content, Netflix is also showing its subscribers that they're getting their money's worth.