They may no longer reside at the White House, but President Barack Obama and Michelle Obama continue to stay busy, although mostly out of the public spotlight. Now, though, the couple have partnered with Netflix to produce films and TV series on the subscription streaming service.
Netflix plans for the Obamas to produce original content for the service that will include everything from scripted and unscripted series and movies to docuseries and documentaries. The couple recently founded Higher Ground Productions, which will serve as the name under which they will provide original content to Netflix. Adding the high-profile couple to its producers list should provide Netflix with even more clout in the industry, an industry it has consistently changed over the past decade.
The announcement about the Obama and Netflix partnership came from the streaming service itself, which issued a press release about the partnership, with quotes from the former President about what the deal means to him.
“One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience. That’s why Michelle and I are so excited to partner with Netflix – we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”
The former First Lady also added her own statement about how she felt that Netflix was a good partner for the projects that she and her husband have in mind:
“Barack and I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others. Netflix’s unparalleled service is a natural fit for the kinds of stories we want to share, and we look forward to starting this exciting new partnership.”
This news comes after rumors that the former first couple were in talks with Netflix about possibly producing and hosting shows for the streaming provider. It seems that the couple is now officially ready to return to public life, at least in a way that allows them to creatively express themselves and offer meaningful content based on the ideas they hold dear. This news also arrives after Netflix appointed Obama advisor and U.N. Ambassador Susan Rice to its board of directors. Both decisions will probably create controversy for Netflix, but the former President and his wife still overwhelmingly have a lot of fans.
With the Obamas being so quiet in their public life, many will find their partnership with Netflix to be good news. With the White House often in turmoil, there are many who long for the kind of life that the former first couple led when they lived there. However, one must ask the question: How long before President Obama's successor tweets about their return to public life?