Netflix's Super Bowl ad features footage from a number of their upcoming major releases, including the Ryan Gosling-led The Gray Man. The celebrated streaming platform first began getting into original films in 2015 with the Golden Globe-nominated war drama Beasts of No Nation and The Ridiculous 6, the first of Netflix's deal with Adam Sandler. Netflix has since boosted up their original movie library with other Oscar and Golden Globe-nominated projects including Mudbound, Roma and The Irishman.
This past year saw the streamer put out some of their biggest hits and most experimental efforts, including the Zendaya-starring Malcolm & Marie, Bad Trip and The Harder They Fall. 2021 also saw Netflix start to gain some ground in their franchise building, namely with Zack Snyder's Army of the Dead universe and the Ryan Reynolds, Dwayne Johnson and Gal Gadot-starring Red Notice. With the new year now underway, audiences are getting their glimpse at what's to come from Netflix.
As part of the championship game, Netflix has unveiled a special Super Bowl ad for its 2022 movie slate. The video features footage from some of the streaming platform's biggest upcoming titles, including the Ryan Gosling-led The Gray Man and Ryan Reynolds-starring The Adam Project. Check out the exciting sizzle reel below:
The Adam Project marks Ryan Reynolds' latest collaboration with Netflix, with the two having first partnered for Michael Bay's 6 Underground. The streamer and actor most recently worked together for the action comedy Red Notice, which was a critical underwhelmer but a smash ratings hit for Netflix, becoming the platform's most-watched original movie within a month of its premiere, surpassing previous record holder Bird Box. This success led to Netflix ordering two sequels with Johnson, Gadot and Reynolds all expected to return with writer/director Rawson Marshall Thurber and planning to film back-to-back.
Early reactions to The Adam Project recently began rolling out, praising Reynolds' sci-fi adventure for its emotional gut punches and the nostalgic vibe of its sci-fi story. The film is one of many high-profile projects Netflix has on the horizon, with the Super Bowl ad also offering exciting new looks at the Ryan Gosling and Chris Evans-starring action-thriller The Gray Man from Avengers directors Joe and Anthony Russo and Jason Momoa's odd fantasy character in Slumberland. Audiences can look forward to the streaming platform continuing to expand their original movie roster with the premieres of Fistful of Vengeance on February 17 and the Texas Chainsaw Massacre reboot on February 18.
Source: Netflix