The promotional campaign for James Cameron's Avatar is headed for the golden shores of youth pop-culture - that's right, I'm talking about MTV.
The channel that made Taylor Swift a national sweetheart and Kanye West the most hated man ever to swipe a microphone will next try to school the youth as to why it is imperative for them to grab a pair of 3D glasses and head to their nearest IMAX theater this December.
MTV will host two Avatar-centric events:
- A live webcast roundtable with the film's director and stars, James Cameron, Sam Worthington and Zoe Saldana, with producer John Landau joining in the fun. Log on @ 3pm EST December 3rd if you want to catch it.
- A half-hour TV featurette including never-before-seen footage followed by a Q&A session where the cast and crew respond to fan-submitted questions. If you want to have your question answered on air, head on over to the Avatar Facebook Page to submit it. If you just want to see the new footage, then tune in on December 16th.
Two days after the TV special airs even more spoilers from the film, you can catch the full version of Avatar in theaters and IMAX on December 18th.
I never had any illusions about the MTV sector being in attendance for this film (the boys at least). Hopefully, they'll be able to keep their voices down and their hormones in check for the whole two and a half hours the movie is playing. For the IMAX 3D ticket prices I'm going to be paying, THEY BETTER.
As stated, you can catch MTV's Avatar webcast on December 3rd @ 3pm EST, the TV special on December 16th, and Avatar the movie will be in theaters on December 18th.
Be sure to keep checking back for even more promo materials. A new one seems to pop up every day...