MoviePass is hoping to evolve by launching Bring a Friend and Family Plan options in the near future. The subscription service captured the attention of the film industry last year when they lowered their price to $9.95 per month, allowing viewers to see a film in theaters every day on an exceptional deal. There are lingering doubts this business model is feasible for the longterm (see: declining stock prices), but MoviePass has had a very positive effect on multiplexes. More people are going to the theater and seeing films they normally wouldn't check out on the big screen.
One of the catches with MoviePass, however, is that it can be used to purchase only a single ticket for one individual. This means if a MoviePass subscriber has plans to see a film with someone who does not have the service, that other person is stuck paying the full price for their ticket. Fortunately, it sounds like that's about to change as MoviePass works to introduce new features.
Screen Rant had the opportunity to speak with MoviePass' Theodore Farnsworth, where we spoke about what's in store for the company's future. Unsurprisingly, the ability to bring a friend/family member is the most requested MoviePass alteration, and they've been developing it. Farnsworth told us the target release date is mid-July - right in the heat of the summer movie season.
When it goes live, Bring a Friend should go over very well with customers. Independent research shows half of MoviePass subscribers go to the theater with someone who does not have the service, so there's clearly a void that's about to be filled. What makes this even better for consumers is that the rates are staying the same at $9.95 per month. How MoviePass intends to stay afloat paying for even more tickets remains to be seen, but it's nice to see the company is listening to what their subscribers want and are actively working on implementing key changes. Especially after MoviePass crossed the 2 million plateau, it'd be easy for them to rest on their laurels, but they want to improve their product.
The Family Plan should also be a hit. Over the course of the year, there are numerous titles (particularly animated films) that target this demographic, and it is by no means cheap for a full family to go to the movies. MoviePass should make trips to the theater a little less expensive, allowing families to save money on tickets that can be used for concessions. Complete details for both Bring a Friend and Family Plan have yet to be revealed, but they're shaping up to be great additions to what is already a remarkable service.