MoviePass reportedly will block users from booking tickets for multiple upcoming major releases, including Christopher Robin and The Meg. The embattled movie ticket subscription service has been hit with a wave of bad publicity recently. Not only did it suffer a prolonged outage after running out of money, MoviePass drew the ire of viewers when it blacked out Mission: Impossible - Fallout, last week's studio tentpole. With stock prices continuing to plummet, this looked to be the beginning of the end.
In an official statement addressing the situation, MoviePass detailed how they plan to evolve moving forward, which apparently includes making certain titles unavailable on the app. For subscribers who were planning on using their card to see some of August's high-profile movies, they would be advised to search for other options moving forward.
According to Business Insider, MoviePass CEO Mitch Lowe said today during an "all-hands meeting" that the service would black out the upcoming Christopher Robin and The Meg. It doesn't sound like things will stop there, as it's believed MoviePass will continue to block major releases for an indefinite period of time.
MoviePass famously pays for the full price of a movie ticket, so their decision to make highly-anticipated titles unavailable should save them a good deal of money. That being said, there's an obvious consequence they'll have to face. If subscribers can't get into studio tentpoles moving forward, then there will likely be mass MoviePass cancelations. There are other subscription services out there, including Sinemia and the AMC Stubs A-List. While both of those can cost more than MoviePass (AMC is $19.95 per month), they have certain perks and appear to be more stable. Perhaps MoviePass floundering will encourage other American chains to come out with their own plans in the near future.
From the beginning of this initiative (when MoviePass lowered its price to $9.95 per month), many wondered how sustainable the business model was. Less than a year later, it looks like that question has been answered. There's no denying MoviePass had a positive impact on the industry as a whole, giving smaller films a wider audience during their theatrical runs. Having said that, MoviePass was first and foremost a luxury and isn't integral to moviegoing. Even with the blackout, Mission: Impossible - Fallout scored the franchise's biggest opening weekend, so if people want to go to the multiplex, they will find a way to get there one way or another.
Source: Business Insider
- Disney's Christopher Robin (2018) release date: Aug 03, 2018
- The Meg (2018) release date: Aug 10, 2018