The unlimited movies for one monthly fee site MoviePass has altered its terms of service in a way that might be hinting at increased prices. It's only been a few months since MoviePass captured the attention of moviegoers nationwide, after drastically lowering its prices. Depending on the market one loved in, MoviePass used to cost customers up to $50 per month for the privilege of being able to see one movie every day of the year, but back in August, the service shocked everyone by slashing its monthly price to a universal $9.95.
This Netflix-like price entitled MoviePass subscribers to attend a screening of a different movie every single day if they so chose, with a few caveats. Only regular 2D showings were included - so no 3D, IMAX, etc. - one had to be physically at the theater to buy a ticket - excluding a small number of theaters that offered e-ticketing - and tickets could only be purchased the day of the showing. Those limitations obviously didn't work well for those who like to buy advance tickets to opening night screenings of the latest blockbuster, but the MoviePass service could still offer a great value to those users willing to work within its rules.
That all said, MoviePass recently made some changes to its terms of service that are likely to cause many subscribers to raise an eyebrow. While MoviePass has yet to make any official changes to its pricing structure, the alterations it made to its T.O.S. certainly seem to be pointing in that direction, and at the very least seem to be designed to possibly penalize heavy users. Those same heavy users are of course who the service was ostensibly marketed toward. Here's the full text of the change:
"MoviePass reserves the right to change the rules of movie-going attendance and ticket availability to members in connection with the service at anytime. MoviePass reserves the right to change from time to time the number of eligible movies a member can see per month. MoviePass reserves the right to offer members a new price option if they exceed watching a certain amount of movies per month."
Well, that doesn't seem fair. The whole idea behind MoviePass was - at least in theory - supposed to be that subscribers would have the freedom to see as many movies as they cared to, provided that they operated within the service's stated limitations. While some doubted that the $9.95 price would be permanent, it's disheartening to see MoviePass already putting a loophole in for itself that would allow it to charge heavy users more than those who might only go a few times a month.
By comparison, if Netflix were to institute a similar provision, allowing for heavy streamers to be charged more per month than those who streamed less, one can only imagine the widespread backlash that would ensue. They would be rightly slammed for promoting their service as unlimited use for one price, then changing that price for heavy users. The MoviePass service still has a lot of potential for greatness, and one hopes that they'll be wise enough not to actually act on the legal out they've just given themselves. Such a move would hardly be conducive to earning customer loyalty.
Source: MoviePass [via Cinema Blend]