Tim Burton has a long history of developing imaginative world for both children and adults alike to get lost in. Over the years, the director has brought the world such classic fantasies as Edward Scissorhands, Beetlejuice and Big Fish to the big screen, among other strange (cinematic) places.
Now Burton is poised to take on the world of Ransom Riggs' best-selling young adult novel Miss Peregrine's Home for Peculiar Children. The story centers on a young boy named Jacob (played by Asa Butterfield in Burton's film adaptation) who is told stories about a mysterious orphanage that housed children with extraordinary abilities by his late grandfather - which, in turn, inspires Jacob to try and find the place.
20th Century Fox has just released a new viral video to promote the film (see above), and while the film's story is perhaps best left unspoiled, the video is clearly intended to celebrate September 3 as "Loop Day": a date which has tremendous significance in the story. However, the true importance of that date to Miss Peregrine's Home for Peculiar Children - and how the concept of "Loop Day" affects the plot - gives away key details of the film's narrative. So research it at your own risk.
That being said, it's smart of Fox to take advantage of this opportunity to kickstart the marketing campaign for the film (even if only those who've read Riggs' book will really understand the reference). After all, this is the last chance the creative team behind the film will have to commemorate September 3 before Miss Peregrine's Home for Peculiar Children begins its theatrical run.
Filming on the Miss Peregrine's movie adaptation - which stars Eva Green as the title character and was penned by Jane Goldman (The Woman in Black, Kingsman: The Secret Service) - is now complete, so this new viral video should be followed by the release of a proper teaser trailer for the film, sooner rather than later. Miss Peregrine's Home for Peculiar Children also boasts a pretty impressive ensemble cast that also includes Ella Purnell (Maleficent), Allison Janney (Mom), Terence Stamp (Big Eyes), Rupert Everett (Hysteria), Judi Dench (Philomena) and Samuel L. Jackson.
Riggs' source book has already spawned a 2014 sequel, titled "Hollow City", so don't be surprised if Fox ends up fast-tracking a sequel should Burton's Miss Peregrine's movie adaptation become a hit with audiences. Burton, as a director, has been on an upswing (critically-speaking) with his last two films, Frankenweenie and Big Eyes, so hopefully, his latest kooky project will keep that trend going, too.
Miss Peregrine's Home for Peculiar Children opens in U.S. theaters on March 4th, 2016.
Source: 20th Century Fox