Microsoft is getting some flack for its overly assertive approach to encouraging people to switch over to the new Edge browser. Some netizens are starting to feel like the company has reached a new low by letting Edge do things without their consent. This sparked outrage among Windows users, with some now warning others of the various suspicious activities that the browser appears to be doing.
Just because Microsoft is shutting down operations of its physical stores doesn't mean it's slowing down its aggressive marketing practices any time soon. The latest update suggests that Microsoft is no longer taking the back seat approach of merely recommending Edge, it's now taking matters into its own hands. A number of Windows users are now taking to social media over concerns on how these extreme measures could be jeopardizing their privacy. This forceful implementation of Edge even left some users feeling like their computer is being hijacked.
The new Windows update gave the Edge browser a slew of innovative new features, but users can't help but feel like its much-needed improvements came at the expense of their freedom since, whether they liked it or not, Edge was automatically installed on their computers. According to TheVerge, the updated Edge browser is also making some unwanted changes on its own, such as immediately launching itself right after installation and even pinning itself to both the desktop and task bar. Some users are pointing out Edge's potentially invasive tendencies of importing bookmarks from their preferred browsers without their permission, leaving them feeling less secured. To make matters worse, the latest update even removed the option of uninstalling Edge completely.
Is Microsoft Losing Customer Trust In Edge?
Turning Edge into a browser that's faster and more responsive than ever before is still quite a feat, especially after considering how notoriously slow its predecessor, the defunct Internet Explorer, actually was. In fact, Edge even garnered praise for its offline game that undoubtedly looks more vibrant and entertaining than what Google Chrome has to offer. The thing is, what good are these improvements if they make users question their security in the process?
While the update did make some necessary upgrades, it could also come at a cost of losing customer trust in the product. If the latest update makes customers feel like Microsoft is overstepping its boundaries, then that is likely contradictory to what it's trying to achieve in the first place - winning them over. Constantly promoting Edge is one thing, but leaving users with no choice other than to accept it, is another. After all, it will be hard for consumers to not chastise Microsoft after knowing just how much it forces products onto them.
Source: TheVerge