Michael Bay Is Getting Into VR

Michael Bay Directing

Without a doubt, one of the biggest names in Hollywood’s mega-budgeted, CGI laden genres of action and sci-fi is none other than Michael Bay. Over the years, Bay has made a name for himself as both a director and a producer with hit franchises like Transformers, Bad Boys, and most recently Teenage Mutant Ninja Turtles.

As Bay has continued to build his resume with a host of new projects that will surely be quite monstrous by any technical standard, virtual reality gaming is slowly but surely making its presence known. For some it might seem incongruous to mention Bay in the same sentence as VR gaming, but the truth of the matter is that the director has made the decision to follow exactly that path.

In a new press release courtesy of recently launched The Rogue Initiative, Bay’s involvement with VR production has been confirmed, meaning that from this point onward, gamers can expect to see Bay both directing and producing titles for the Los Angeles-based production studio. The Rogue Initiative’s CEO and co-founder Pete Blumel, had this to say regarding Bay joining the team:

I’ve enjoyed a long-standing relationship with Mr. Bay and couldn’t be more excited to work with him and truly leverage his unique vision and incredible depth of experience to this amazing new medium. We’re all absolutely thrilled to be working with such a cinematic powerhouse in the field of action entertainment.”

Additionally, concept art for Bay's work was released. Take a look:

The Rogue Initiative Michael Bay

The Rogue Initiative Michael Bay 2

For his part, Bay responded with equal enthusiasm over getting to work with “a great team” and the prospect of creating new worlds via the VR medium:

I’ve known Pete for a long time, and he’s put together a great team. I’m excited about building new visual worlds for this innovative medium with them.”

Bay’s official title for The Rogue Initiative will be strategic advisor and while there isn’t currently any specific project revealed to be under his command, the concept artwork seen above can easily be envisioned as something the veteran director/producer could revel in. The Rogue Initiative will also produce projects in the film and television mediums, but the studio’s main point of focus will be VR, with distribution links to some of the brightest industry leading platforms such as Sony Playstation, HTC, Oculus, Samsung GearVR, and more.

Despite his immense box office appeal, over the years the name Bay has elicited a certain degree of scorn from some. His movies have faced accusations of style over substance, but by taking on the world of VR, Bay has entered into a medium with which he truly could excel. With his larger-than-life take on almost everything he touches, quite possibly the only other directors who could bring something as worthwhile to VR would be James Cameron or Steven Spielberg.

For the time being, Cameron seems disinterested in the medium and Spielberg has expressed a rather cautious optimism. But should Bay find success with The Rogue Initiative, full scale involvement in VR from some of Hollywood’s biggest filmmakers could be closer to reality than we think.

Source: The Rogue Initiative

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