A sequel to Gerard Johnstone's M3GAN titled M3GAN 2.0 has been announced by Blumhouse just a few weeks after its release, capitalizing on the horror movie's strongest trend. M3GAN's intriguing premise about an AI child's companion gone haywire has proven incredibly popular, and the sequel finds Allison Williams and Violet McGraw returning as Gemma and Cady, with Williams set to produce alongside James Wan and Jason Blum. With M3GAN memes taking over the internet and adding a boost to its numbers at the box office, the life-like doll is on track to become an icon in the vein of Chucky from Child's Play, a horror franchise with numerous sequels.
Though its titular character might seem a lot like Chucky, M3GAN dodged its biggest horror movie parallel by having a creative story, unexpected dance scenes, and a lot of quirky humor to go along with its gruesome kill count. The quick announcement of its sequel doesn't really come as a big surprise considering the movie has incorporated several diverse strategies to maintain its appeal, which can only make it trend more as the hype for M3GAN 2 builds.
M3GAN 2’s Quick Announcement Proves Its Strong Series Marketing
Such a fast announcement for M3GAN 2 can only mean that M3GAN's marketing techniques have been working. M3GAN interacts with her fans on her Twitter, sending them DMs if they comment on her posts, leaning hard into the concept that she's a real person. This interactive feature is a smart choice that makes sense given the doll's ambiguous realism and actually adds to the creepy sense of uncanny valley M3GAN exhibits, especially when playing with Cady.
M3GAN memes already improve the movie experience, both the ones that M3GAN creates on her Twitter and the ones that fans post using any one of her iconic scenes. The trick to any franchise is becoming a viral sensation, where a little extra import placed on marketing goes a long way to audiences carrying its popularity forward. The marketing momentum already established by M3GAN can, if managed properly, prove to be just as powerful when the sequel comes out.
How M3GAN 2's Announcement Makes Its Social Media Games Even Better
There's no doubt that M3GAN's savvy social media games have helped secure a fast sequel announcement, and they're only bound to improve as they help M3GAN 2 gain traction. M3GAN's tweets about negative reviews have had a surprising effect on its popularity, turning something that could have obstructed its success into a positive asset. There's no better way for a robot movie about the advancements and perils of artificial intelligence to market itself than through social media, where M3GAN can appear as real (and as humorous) as she does in the movie.
M3GAN's social media will need to be strong if it's going to last until Blumhouse releases M3GAN 2 in 2025. There's no reason why M3GAN can't keep interacting with her fans in the clever way she has been on Twitter, as well as incorporating more of her personality into marketing announcements for her sequel, including casting rumors and updates. If the marketing for M3GAN continues to be as innovative and original as the movie itself, M3GAN 2.0 stands a chance of being even better than its predecessor.