Box Office Wrap-Up: February 22, 2015

McFarland USA box office

New releases had quiet debuts at the box office, leading to a repeat at the top of the charts.

Coming in at #1 this weekend once again is Fifty Shades of Grey. Even though the adaptation of the international bestseller managed to be the back-to-back champ, it still doesn't have too much to celebrate. The film took a massive nosedive in its second weekend, grossing $23.2 million. That's a 72.7 percent drop from its stellar opening, and confirms our belief that it wouldn't have the strongest legs. So far, it has grossed $130.1 million domestically, but its worldwide total will help stymie any blows to its numbers.

The #2 movie is Kingsman: The Secret Service, which made $17.5 million in its second weekend. Matthew Vaughn's latest has made $67.1 million at this point in its run, which is impressive given that its edgy sense of irreverent humor isn't for everyone. Kingsman only saw a 51.6 percent decrease from its opening weekend gross, illustrating that its positive word-of-mouth will help it post healthy totals at the box office.

The #3 film is The SpongeBob Movie: Sponge Out of Water, which continues to take advantage of the limited competition for family audiences. The film added an extra $15.5 million to its domestic total this weekend and is now up to $125.1 million as of this writing.

At #4 is McFarland, USA (read our review), which made $11.3 million during its first three days. The Kevin Costner-led sports drama exceeded the modest expectations that pundits had for it going into Friday. And even though it didn't break any records, it's still a respectable total that Disney should be happy with.

A major factor in McFarland achieving this modest success was the positive critical reception it received, which made it an appealing option for moviegoers looking for an uplifting, inspirational tale. Since this film certainly falls into a niche, it's unlikely that it becomes a crossover hit, but it's very possible that it performs well over the next few weeks. Audiences are on its side, and that is always a benefit.

Rounding out the top five is new arrival The DUFF (read our review). Though the high school comedy was predicted to make just $5 million during its opening frame, it managed to debut with over $11 million. When you take into account its limited marketing campaign, the fact that it was able to outperform those projections by this wide a margin is very impressive.

As is the case with McFarland, it's unlikely that The DUFF becomes the next mainstream teen comedy hit, but since it plays into a specific segment of the marketplace (young female audiences), it should be able to tap into that demographic for a respectable theatrical run by the time it's all said and done. There aren't many similar titles on the horizon, so if The DUFF can maintain this level of awareness, solid holds could be in its future.

Placing in the #6 slot is American Sniper. Ahead of the Oscar ceremony, Clint Eastwood's awards contender added $9.6 million to raise its cumulative total to $319.6 million.

Perhaps this week's most noteworthy new release, Hot Tub Time Machine 2 (read our review), was a complete bomb, finishing in seventh place to the tune of $5.8 million. As you might expect, that is considerably below where the 2010 original debuted ($14 million) and kills any potential plans MGM may have had to continue this as their go-to comedy franchise.

Hot Tub Time Machine 2 - Rob Corddry, Craig Robinson and Clark Duke Future Versions 2025

Whereas the first Hot Tub film received a mostly positive critical reception and was seen by viewers as a silly good time, the sequel garnered disastrous reviews, and that most likely led to it failing to catch audiences' attention. The five-year gap between installments probably didn't help either. The studio did not strike when the iron was hot following the original's better-than-expected $50.2 million gross. It's obvious to say now that they should have ushered this down the pipeline much sooner than they did.

At #8 is Jupiter Ascending. The Wachowskis' sci-fi flop made an additional $3.6 million to up its total to $39.5 million

The Imitation Game is in at #9 with $2.5 million this weekend. The Benedict Cumberbatch-led Best Picture candidate has made a strong $83.9 million so far in its domestic run.

Rounding out the top 10 is Paddington. The family film grossed $2.2 million this past weekend, raising its domestic total to $67.6 million.

[NOTE: These are only weekend box office estimates - based on Friday and Saturday ticket sales coupled with adjusted expectations for Sunday. Official weekend box office results will be released on Monday, February 23 - at which time we'll update this post with any changes.]

Source: Box Office Mojo

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