The first poster for Sony's forthcoming Masters of the Universe live-action movie has been revealed ahead of next week's Licensing Expo in Las Vegas. Mattel first introduced the sword-and-sorcery and sci-fi inspired He-Man and the Masters of the Universe as a toy line back in 1982. In 1983, Filmation premiered the Masters of the Universe animated series, which would run original episodes until 1985. The spinoff series She-Ra: Princess of Power debuted in 1985 and ran until 1986.
In 1987, notorious schlock film company Cannon brought Masters of the Universe to movie screens with a feature film starring Dolph Lundgren as He-Man and Frank Langella as the villainous Skeletor. Set mostly on Earth due to budgetary constraints, the movie was a bomb at the box office with only $17 million earned against a budget of $22 million. Plans to reboot Masters of the Universe were cooked up at Warner Bros. in 2007 with John Woo attached to direct, but that project never came to pass and rights to the property reverted to Mattel. Sony climbed on board in 2009 and began trying to develop their own reboot, with everyone from Joe Cornish and Rian Johnson to Andy Muschietti and Chris Lord and Phil Miller to McG being mentioned as potential directors. Things really began moving in 2017 when David S. Goyer came aboard to write and potentially direct, ultimately being replaced by the Nee Brothers in the director's chair. In April 2019, Noah Centineo was confirmed as the first cast member, having been tapped to play Prince Adam/He-Man himself.
With He-Man's return to the big screen now set for 2021, the first poster art for Sony's Masters of the Universe has been revealed. Film Stories tweeted an image of the art which is set to be featured at next week's Licensing Expo in Las Vegas. See the poster below:
Also from Licensing Expo, some vague greyness to promote Masters of the Universe. pic.twitter.com/mgkzb4omYj— Film Stories (@filmstoriespod) May 30, 2019
As this is very preliminary artwork, it's no surprise that it remains very basic and unrevealing. The tagline "The Power Returns" is of course a reference to the heroic Prince Adam of Eternia calling out "I have the power" each time he uses the Power Sword to call upon the forces of Castle Greyskull and transform into He-Man. Details on the film are being kept under wraps, but a character breakdown revealed in 2018 indicated that the story would stick to the original source material and (wisely) not emulate the 1987 movie, which is widely considered to be one of the worst films of the '80s.
With a release date set for 2021 (after being bumped from 2020), a lot can obviously still happen to prevent Masters of the Universe from making it to the big screen. However, Sony does seem committed to making the movie happen, and perhaps this time the film will actually deliver the goods, allowing He-Man, Skeletor and the rest of the Eternia gang to finally take their place as iconic sci-fi adventure movie characters.
Source: Film Stories
- Masters of the Universe (2021) release date: Mar 05, 2021