Marvel is releasing a slew of content and products that would promote ideal mindset and behavior for a younger demographics. The collection is geared towards pre-schoolers who are maybe too young to dive into the film and TV series pockets of the company but are already a fan of the characters that populate the Marvel Cinematic Universe.
Over the last several years, the superhero culture has found a resurgence via the translation of many comic book characters and properties into the big and small screen. This ultimately resulted to new generations getting acquainted with these iconic properties that older people first fell in love with decades ago with their respective comic book runs. Marvel sees this ongoing phenomenon as a way to further promote their brand by tapping into this young fan group by providing this with age-appropriate content that their parents will be comfortable in exposing them to.
The news comes from an article by THR, who got a hold of of the official statement from Marvel Licensing senior vice president Paul Glitter regarding this upcoming new line which will include series of animated shorts, comic books, graphic novels and merchandise specifically geared towards kids:
“Marvel storytelling and characters engage parents and fans around the world, and now preschoolers have the chance to experience the fun and excitement of the Marvel Universe. Marvel is a brand for fans of all ages, but particularly by preschoolers and trusted with preschool parents. Since our characters are inspiring, heroic, responsible, and brave, the new products are the perfect way for preschoolers to celebrate their passion for Marvel in their daily lives.”
Meanwhile, Marvel Entertainment President Dan Buckley has also mirrored Glitter's sentiments regarding the initiative. He said: “We are delighted to bring Marvel Super Hero Adventures to life across multiple divisions of Marvel Entertainment. The program and content that the teams have developed is smart, inspiring and will reach a whole new generation of Marvel fans.”
Thus far, the only confirmed project from the new campaign is the 10-episode Marvel Super Hero Adventures which will be headlined by Spider-Man with occasional appearances by other Marvel characters like Thor, Hulk, Captain America, Black Panther and Ms. Marvel. No official released date for the project or what platform it will air but it is possible that it will be broadcasted by the Disney Channel or even Disney Junior. On top of that, the web-slinging superhero is also geared to team-up with Spider-Gwen in a slew of upcoming young reader books from Marvel Press. The first of which is titled Deck the Malls! written by authors MacKenzie Cadenhead and Sean Ryan and artist Derek Laufman.
In terms of merchandise, a line of Super Hero Adventures-themed toys are slated to roll-out this October by Marvel in partnership with retailers such as Target, Wal-Mart, and Toys-R-Us. The release coincides in the big shopping splurge that people usually do in preparation for the holiday season which.
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