Marvel Studios president Kevin Feige talks about the MCU's lack of critical accolade, saying he'd rather enjoy the love of fans instead of garnering awards. Celebrating its 10th year, the widely popular franchise is looking to roll out their 20th film project in Ant-Man & The Wasp next month. But amidst a whopping $16 billion earnings in its first decade and the continued support from its fan base, the MCU still hasn't cracked the code when it comes to awards.
Aside from visual effects, sound mixing/editing, and makeup and hairstyling, the genre has almost always been snubbed by the Academy Awards. The only exception were 2008's The Dark Knight, in which Heath Ledger was nominated (and won) for Best Supporting Actor for his brilliant portrayal of Joker opposite Christian Bale's Batman, and most recently, Logan, which earned the James Mangold-written and directed project a nod for Best Adapted Screenplay. At one point, Wonder Woman was generating Oscar buzz last year, but was ultimately cut-out from the list of nominees.
Speaking at the Produced By conference (via THR), Kevin Feige acknowledged the lack of awards for the MCU despite its critical and box office success over the last 10 years. He said: "Maybe it’s easy to dismiss VFX or flying people or spaceships or billion dollar grosses. I think it is easy to say that you have already been awarded in a certain way. Hitchcock never won best director, so it’s very nice, but it doesn’t mean everything. I would much rather be in a room full of engaged fans.”
While the MCU doesn't have any problems with its engaged and massive fan community, it would still be a great feeling for Feige and his team to get some recognition from the Oscars or any other prestigious award-giving bodies. Similar (but different in scope) to the credit review aggregated sites grant them (for instance, Marvel Studios' unblemished Rotten Tomatoes track record), it would be nice to be validated by their peers in the industry, especially given the fact that they know how difficult working in the industry can be.
Things can change, however, with the widely praised Black Panther from director Ryan Coogler coming out earlier this year. The Chadwick Boseman-led production wasn't the typical three-act MCU blockbuster or any film in the genre, for that matter. Not only did the movie squash multiple box office records during its theatrical run but it also, effectively, debunked the long-running perception in Hollywood that a movie headlined by persons of color would not sell well to general audiences. Furthermore, it proves that there's more to comic book movies than just superheroes fighting bad guys (or each other), these films also tackle real-world problems and pose serious questions without comprising their fun appeal.
Source: Kevin Feige (via THR)
- Ant-Man & The Wasp (2018) release date: Jul 06, 2018
- Captain Marvel (2019) release date: Mar 08, 2019
- The Avengers 4 / Avengers: Endgame (2019) release date: Apr 26, 2019
- Spider-Man: Far From Home (2019) release date: Jul 02, 2019