The Marvel Studios Plan For Future Success

One of Marvel’s greatest successes in bringing comic book heroes to the big screen is tailoring each film to fit the character. There are action movies, comedies, spy-thrillers, and heist films. And all of this was planned, as is what's coming next in Phase 4 of the Marvel Cinematic Universe and beyond.


Stephen Broussard has been a producer at Marvel Studios since the beginning. He has worked on Captain America: The First Avenger, Iron Man 3, and is the producer of Ant-Man and the Wasp. We asked him if this genre jumping was intentional. Broussard said, “It’s totally part of the plan. It’s by design to make it feel like-- you talk about, ‘Are comic book movies going to go away?’  That’s a question we’ve been getting since before Iron Man.  Before we were our own studio.  And the answer is, ‘Well movies will go away, stories will go away, if we don’t figure out a way to tell them in new ways.’”

“And so that can be done in a lot of ways.  New characters, to launch Ant-Man, or to launch Doctor Strange, or anything like that. And to take a chance instead of telling the eighth version of the same character. But not only that, within franchises, within heroes, switch it up and take left turns.”


“A World War II team-up movie like The Dirty Dozen, like Kelly’s Heroes.  That was in our head for Cap 1.  And then The Parallax View, and The Conversation, and Three Days of the Condor.  All of these paranoid thrillers were in our head for part 2.  And even with Ant-Man, I sort of said, it’s not an elegant way to put it, but the Ant-Man franchise is what I call ‘crime-adjacent.’”


“So, the first movie was a heist movie.  And then the second was like, this is where the adjacent part comes in, movies we call ‘one-bad-night’ movies.  After Hours, Adventures in Babysitting, Go, movies where stuff goes wrong and it’s like, ‘Oh we got to put it back in the box!’  And that felt crime-adjacent in a fun way. We talked about Elmore Leonard movies. You see that some of them are more obvious than others, between a Winter Soldier and a First Avenger, how different they are.  But it’s an approach we apply to all the films.”

More: Designing Spider-Man's MCU Suit

Key Release Dates
  • Captain Marvel (2019) release date: Mar 08, 2019
  • The Avengers 4 / Avengers: Endgame (2019) release date: Apr 26, 2019
  • Spider-Man: Far From Home (2019) release date: Jul 02, 2019
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