EXCLUSIVE: All Marvel Netflix Shows Have Been Losing Viewers For Years

Daredevil Season 3 Got Half Of Season 2 In First Week (And Less Than Jessica Jones Season 2)

Jumpshot's data indicates that the Marvel Netflix shows - and, indeed, probably all Netflix Originals - follow a fairly predictable pattern in terms of overall performance; the bulk of their viewers tune in for the opening week, and views subsequently drop, until they reach a basic "background level." Jumpshot has provided another index indicating how the different Marvel Netflix series performed in their first weeks, again compared to Daredevil season 2. Here's how they look:

  • Daredevil season 2: 100
  • Luke Cage season 1: 92
  • Iron Fist season 1: 80
  • The Punisher season 1: 70
  • The Defenders: 61
  • Jessica Jones season 2: 53
  • Daredevil season 3: 43
  • Luke Cage season 2: 38
  • Iron Fist season 2: 29

Related: When Are Marvel's Other Netflix Shows Returning?

The exact figures give a sense of scale to the diminishing views. In the case of Daredevil season 3, they show just how significant an outlier this really is when compared to the overall trend. Following the drop, you'd have expected the show to score just 20 on the index, with only one-fifth of viewers sticking around for season 3. Instead, it scored 43, strongly suggesting that the Daredevil brand stands apart from the rest of the Marvel Netflix series.

At the same time, though, this isn't all good news for Daredevil. After all, the figures do still show a significant reduction in viewers; less than half the people who watched season 2 have tuned in for the third season. If this particular brand really is more distinct, separate from the other Marvel Netflix series, then it's possible the two-year wait between seasons has sapped general interest. Hopefully, strong word of mouth will ensure it takes a while for Daredevil season 3 to fall to background levels of viewership.

Read More: Daredevil Season 3 Lost 57% Of Season 2 Viewership In First Week

Iron Fist & Luke Cage Seasons Were A Third of Their First Seasons

Iron Fist and Luke Cage season 3

Incredibly, according to Jumpshot both Iron Fist and Luke Cage lost roughly two-thirds of their viewers between their first and second seasons. Compared to their first seasons, Luke Cage lost 59 percent of its viewers, while Iron Fist lost 64 percent. As Jumpshot's chart shows, Iron Fist season 2 dropped back to background levels of views within just a few weeks. Marvel fans were surprised when Netflix canceled Iron Fist just a month after the second season's release, but these viewing patterns certainly explain the decision.

Read More: Iron Fist & Luke Cage Cancellation Reason Revealed By Netflix Viewer Data

The stats make the debate over Luke Cage's cancellation rather more interesting. There have been strong rumors that Netflix wanted to renew that series, but that there were the dreaded "creative differences" between Marvel and the streaming giant. The original deal was for a 13-episode series, but it's reported that Netflix wanted to cut the series down to 10 episodes - probably due to costs. Production of these Marvel Netflix shows isn't cheap, after all, and as a result Deadline claim that "there has been pressure on [Luke Cage] to overperform in viewership." With Marvel and Netflix unable to reach an agreement, the viewing figures just weren't there to save Luke Cage.

Page 3 of 3: Why Marvel Netflix Shows Are Losing Viewers

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