All 20 MCU movies will be shown in IMAX as part of the Marvel Studios 10th Anniversary Film Festival. Marvel Studios changed the way Hollywood looks at franchises when they launched the Marvel Cinematic Universe in 2008. Over the last 10 years, they've released 20 films in theaters, received positive critical reception on all, and made a combined $17 billion. It all began with Robert Downey Jr. saying "I am Iron Man" and has now led them to being one of the biggest studios in the business - and Marvel knows it.
This year marks the 10th anniversary of the MCU launching and Marvel Studios is going all out to highlight their success. They've sold merchandise, released speciality posters, and more. A special logo was even featured in front of all three of their releases this year, which alone make up close to $4 billion at the box office. All three received IMAX releases, and now all 20 MCU movies are heading back to theaters for the same treatment.
Marvel and IMAX announced today the Marvel Studios 10th Anniversary Film Festival is coming and will have all 20 MCU movies return to theaters in IMAX. The rollout begins on August 30 and lasts through September 6. All three Phases will be completed during the course of the first five days, but then repeat showings will follow for specialty days concentrating on origin and team-up movies. The IMAX re-release of all will be the first time Iron Man, The Incredible Hulk, and Captain America: The First Avenger will ever be shown in this format. Fans are also currently able to vote on Twitter to select the two special screenings for the final day of the festival, and tickets can be purchased by going through a variety of theaters and ticket buying services.
This is the latest example of Marvel muscling its way into theaters and taking advantage of a slow period. August and the beginning of September are typically not viewed as necessarily favorable release windows, which has made it a bit of a dumping ground in recent years for films that studios don't have much confidence in. Marvel will not be able to dominate headlines and smaller releases by getting both casual and diehard fans back in theaters to revisit these films.
For the earlier MCU movies that are receiving the first ever IMAX releases, those could prove to be the hottest tickets for fans eager to have that experience. However, with Black Panther and Avengers: Infinity War possibly introducing more people to the wider universe, this festival could be a great chance for many to catch up on some missed titles and even see them in the proper theater setting.
Speculation has already begun over what else could possibly be included in this festival too. While Marvel could just look at this as a great opportunity to put their films back in theaters and make more money, it'd also be a prime spot to release some sort of exclusive footage. A Captain Marvel trailer could possibly debut ahead of or after one of the various showings. Some more optimistic minds may even hope that the Avengers 4 title could be revealed. If either are going to happen, the Marvel Studios Film Festival will be even more packed than currently anticipated.
- Captain Marvel (2019) release date: Mar 08, 2019
- The Avengers 4 / Avengers: Endgame (2019) release date: Apr 26, 2019
- Spider-Man: Far From Home (2019) release date: Jul 02, 2019