Marvel's Inhumans will have different run times for both its IMAX and TV releases. The show is already one of the studio's most ambitious projects to date. It originally started as a film set to hit theaters in 2020 before being turned into a series set to air on ABC with a special IMAX premiere two weeks before.

Inhumans tells the story of the Inhuman Royal Family led by King Black Bolt (Anson Mount) and Queen Medusa (Serinda Swan). The conflict of the show comes when Black Bolt's rule is challenged by his brother Maximus (Iwan Rheon), who has a very different political ideology. This fight for power will force the rest of the family to choose sides, causing many of the Inhumans to flee the safety of their home world of Attilan for Earth.

At the Television Critics Association, Marvel announced that the run times for Inhumans will be different in IMAX than when it airs on television. The IMAX version is 75 minutes, while the ABC premiere version will be 84 minutes. This goes along with the news from Comic Con that the TV version of the show will have different footage for fans. Marvel TV head Jeph Loeb called the Inhumans TV pilot, “a variant cover”, meaning that while the story will be the same, there will be some extra details in the longer version.

It's interesting Marvel choose to add the almost 10 minutes of extra footage to the TV version of the show rather than the one playing in theaters. Having exclusive footage only for fans paying to watch seems like it would make viewing Inhumans in IMAX a priority for diehard fans. Like seeing D23 or Comic Con exclusive footage, there is nothing a Marvel fan loves more than bragging rights.

However, putting the extra footage on ABC ensures that even people who see Inhumans in theaters will tune in again at home. Audiences love to find Easter Eggs and to compare which version is better. It's a good way for Marvel to boost ratings - something that the other ABC Marvel shows Agents of S.H.I.E.L.D. and the canceled Agent Carter have often struggled with.

The initial response to the Inhumans trailers have been mixed, with both fans and the director of the first two episodes Roel Reine speaking out about the visual effects. Hopefully, with time the show will be able to fine tune everything for its September premieres. Fans who have stuck with Agents of S.H.I.E.L.D will remember that show too had a rocky start, but the recent 5th season proved to be one of the show's best. Fans just need to be patient and wait to form an opinion about Inhumans when the eight episodes air in the Fall.

MORE: How Agents of S.H.I.E.L.D.’s ‘Nuhumans’ Differ from the Inhumans

Inhumans debuts in IMAX on September 1st and on ABC on September 29th.