Marvel has just unveiled the newest superhero for the mobile game Future Fight, a K-Pop star named Luna Snow who has a real-life single. Marvel Entertainment has shown a knack for synergy when it comes to allowing its comics and live-action offerings to promote one another. Characters on the page have grown to look more like their MCU counterparts and original MCU characters have even joined the Marvel Comic universe. Even when Fox and/or Sony releases a Marvel film, the comics have capitalized on them by releasing related stories and events.
Now, it seems that Marvel's mobile games may start following a similar tact. Many of the MCU characters have already influenced titles like Future Fight and the recently announced Marvel mobile game may be the most connected yet. At the same time, Marvel hasn't been afraid to let the games invent all-new characters. Guillotine from Contest of Champions moved to the comic of the same name, which was heavily designed around the mobile game. The latest game creation, meanwhile, may not show up in the comics, but she is entering the world of pop music.
Marvel has unveiled a brand-new character coming to Future Fight on January 24 named Luna Snow. Not only does she command a form of ice magic, but she was a K-Pop star before she gained her powers. The teaser for the character offers glimpses of her appearance and powers, but it also features an actual single called 'Tonight'. Along with the video, Marvel released Luna Snow's official backstory:
Seol Hee was an aspiring singer hoping to use her voice and dancing skills to earn enough money to take care of her elderly grandmother, who has raised Seol since the tragic deaths of her parents. When the science-obsessed organization known as A.I.M. ambushed a Stark Industries event where Seol was performing, Seol bravely attempted to defend the attendees, resulting in A.I.M. soldiers locking her in a hi-tech storage freezer. While trying to escape, Seol was exposed to the contents of an advanced cold-fusion energy experiment, which unexpectedly granted her control over frozen elements. Using her newfound powers to fight back, Seol surprised and defeated the A.I.M. forces’ attack. Dubbed “Luna Snow” by the press, Seol’s heroic actions made her an overnight sensation, and she now uses her talents and powers as a part-time pop star and full-time Super Hero!
The character is said to have been developed as a result of local feedback that Korean developer Netmarble received from Future Fight fans. This isn't the first time the game has invented a character, as last year saw the debut of Sharon Rogers, the future daughter of Peggy Carter and Captain America. As for the real-world musical angle of Luna Snow, there's actually precedent for that too when it comes to Marvel Comics.
Over the past few decades, movies and TV have influenced comics to a startling degree. Both DC and Marvel have had characters shaped or introduced in outside media. In the late '70s, for instance, Marvel wanted to capitalize on the popularity of their KISS comics. Long story short, they paired with a record company and movie studio to craft a character that would exist on all three platforms, fighting villains in the comics while playing stadium shows and starring in a movie that blended both stories together. The record deal and movie eventually fell through, but Marvel made good on created the superhero: the Disco-themed mutant Dazzler.
For now, we don't know if Luna Snow will come to the comics. Sharon Rogers has yet to crossover, but that could just be a matter of the right story. It's unlikely Marvel would go through all this trouble to make a pop star on multiple platforms without bringing her to the comics, but we should know more when Luna Snow debuts later this month.
Luna Snow comes to Future Fight on January 24.