Would A Marvel Monopoly Lead to A Less Interesting Superhero Film Slate?
It’s long been observed that if Marvel Studios had owned the rights to the X-Men, Fantastic Four, and Spider-Man when they launched the MCU, moviegoers never would have been treated to the likes of Guardians of the Galaxy, or solo franchises for the lower tier members of the Avengers like Thor and Captain America. Since the rights to Marvel’s comic heroes have been spread out across three studios, fans have been treated to live-action versions of characters that either never would have happened or else taken a long time to come to pass if the rights had all been owned by the same studio.
Conversely, Fox’s X-Men movie franchise has been around for almost two decades and evolved a great deal over that time. Because of the wealth of superhero movie competition, Fox has allowed its X-Men installments to branch out more and experiment with genre. Deadpool tapped into the character’s unique blend of comedy and violence, while Logan offered a more grounded Western-influenced road trip film. Both movies were the first mainstream superhero flicks with R ratings to be released theatrically in years – and they were both successful because of that, despite the fear that an R would cut into box office totals by preventing younger audiences from catching the films in theaters.
After the success of Deadpool, many wondered if Marvel Studios would release an R-rated MCU movie, but studio head Kevin Feige has said on multiple occasions they have no plans for any non-PG-13 Marvel outing anytime soon. However, he changed his answer a little bit over this summer, by saying R-rated Marvel movies aren’t out of the question – though that’s a long way from confirmation. Still, the studio’s aversion to the higher rating no doubt means a movie like Deadpool or Logan wouldn’t have been produced under their oversight.
Further, the MCU is currently sitting at 17 entries and while certain installments have featured influences from other genres (Guardians of the Galaxy drawing on space operas, Captain America: The Winter Soldier on political thrillers), some have criticized Marvel Studios for many of their films feeling TOO uniform. Certainly, there’s a knack to establishing and continuing a successful cinematic universe as long as they have, and it seems consistency is a big factor in that, but after nearly two decades, some viewers have grown tired with the Marvel formula.
If Disney were to acquire Fox and the X-Men movie rights, future X-Men movies would almost certainly follow the Marvel formula. While that no doubt sounds perfectly fine to many fans – especially those who have hoped to see Wolverine suit up with The Avengers – the unique and experimental movies Fox could make on their own would be lost. Rather than be treated to wildly different movies like Logan and Deadpool, Marvel Studios would likely produce films that may feel slightly different to the rest of their titles, but would still fall in line with the brand. Certainly, a lot would depend on the filmmakers Marvel would bring in for these X-Men movies, although with that said even Taika Waititi’s Thor: Ragnarok, while being one of the most different MCU movies to date, is still arguably weighed down by the Marvel formula.
If we want to see the benefits of the Marvel movie rights still being spread across multiple studios, we can look to Sony’s burgeoning superhero franchise, which will kick off next year with Ruben Fleischer’s Venom and Gina Prince-Bythewood’s Silver and Black. Although it’s unclear how successful these movies will be – especially without Spider-Man and or any connection to the MCU – they are certainly films that wouldn’t exist if Sony had sold their Spider-Man movie rights back to Marvel Studios. Instead, fans will get a version of Spider-Man in the MCU as well as movies focused on fan-favorite characters like Venom, Silver Sable, and Black Cat.
In the end, one of the core tenants of a successful economy is that competition is good for consumers and good for business. Because Fox, Sony and Marvel Studios are competing with each other – and, of course, Warner Bros’ DC Films universe – to gain the attention of superhero fans, they’re forced to think outside the box and come up with new ideas in order to sell movie tickets. The result of that competition is better movies for fans. So if Marvel Studios were to have a monopoly on the Marvel character movie rights, there’d be less competition and, subsequently, less innovation – and there’s no way that wouldn’t be bad for the fans.
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