Disney and Marvel have announced a new series of initiatives to donate funds to multiple children's charities. With help from the cast of Avengers: Infinity War, the studio is teaming up with various brands to donate funds to a number of worthy causes ahead of the release of the highly anticipated installment of the Marvel Cinematic Universe. Social media will play a major role in the week-long campaign, which comes amid massive success and awareness for the MCU's latest, Black Panther.
This is far from the first time anyone from the cast of Infinity War has done some good. Chris Evans, for instance, invited a bullied teen who went viral to the Infinity War premiere. But this latest initiative will have the cast banding together and will result in millions of dollars in fresh funds for some of the world's biggest charities geared toward helping children and families impacted by serious illnesses.
Disney announced the sprawling new campaign known as Marvel: the Universe Unites in a press release on Tuesday. This weekend, March 3-4, Disney stores and ShopDisney.com will donate 10 percent of all sales of Marvel products to the Make-A-Wish Foundation - capped at $50,000. In addition, Hasbro will donate $1 million worth of cash and new toys to the Give Kids The World charity. Funko, which has plenty of new Infinity War products in the pipeline, will also make a $1 million donation, to Marvel's Starlight Children's Foundation. Black Panther star Chadwick Boseman commented on the cast's participation in the campaign:
“Being a Marvel Super Hero gives us a powerful platform to directly influence positive change. Giving back to kids is the most impactful role you can play. Marvel: The Universe Unites and #HeroActs is just a fun way to support a noble cause while entertaining kids and fans around the globe.”
The campaign also includes the continuation of Marvel Studios' "Hero Acts" campaign, which first launched in 2016. Select members of the Infinity War cast will take a photo or video of themselves with a special toy package to be donated to various children's hospitals, and once their individual posts reach a collective 1 million likes they will trigger a $250,000 donation to Starlight.
At the end of the day, the campaign will raise multiple millions in donations for some renowned charities. Of course, it will also mean big business for Marvel products and massively increased awareness for the impending release of Infinity War. But this initiative is sure to make a lot of kids happy and help a lot of struggling families in need, which is always a worthwhile cause.
It remains to be seen exactly which actors will be involved in the campaign. But Benedict Cumberbatch is likely to be a part of it. And you can see in the above photo that Sebastian Stan, Paul Bettany, and Karen Gillan are likely to be involved with the "Hero Acts" initiative. And knowing how involved stars like Evans and Chris Pratt have been with fans in recent years, it would be surprising if they didn't get in on the charity as well.
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