Marvel Studios is no stranger to Comic-Con. For years, the comic house has held a significant presence at the event, taking advantage of the pop culture event for their tentpole films in recent years, most notably with the groundbreaking event of assembling The Avengers onstage in 2010.
With Agents of S.H.I.E.L.D. on its way to a fall 2013 premiere, speculation always ran rampant that Marvel would bring the series and fan-favorite Joss Whedon to Comic-Con. After all, what better way to build fan anticipation for the ambitious effort to bring the Marvel Cinematic Universe to the small screen?
ABC has now confirmed that Agents of S.H.I.E.L.D. will indeed be the subject of a panel at Comic-Con. Executive producer/co-creator Joss Whedon – who is writing and directing the show's pilot – will be in attendance as will Marvel's Head of Television Jeph Loeb. The show will be highlighted on the convention floor and feature a number of undisclosed surprises throughout the weekend.
Whedon's appearance in the panel bodes well for his inclusion in the main Marvel presentation in Hall H, which will likely center on Thor: The Dark World and Captain America: The Winter Soldier. However, the studio would be remiss not to use this opportunity to build up anticipation for that big question mark looming at the end of Phase Two: Guardians of the Galaxy.
As for the Agents of S.H.I.E.L.D. panel, it's we can expect Clark Gregg will show up (with the rest of the cast), as his reprisal of the somehow-resurrected Agent Coulson has been one of the most discussed aspects of the series thus far. It's also possible, albeit more unlikely, that ABC and Marvel will go as far as screening the show's pilot. All things considered, that move would be the most surefire way to get positive buzz behind the show, which will have to prove itself upon its premiere.
In any case, bringing Agents of S.H.I.E.L.D. to Comic-Con is, of course, a wise move for Marvel. The studio has essentially ruled the annual event for a few years now, producing some of the biggest news and most high-profile presentations. Following the monstrous success of The Avengers, the pressure is on to keep the momentum going, especially now that unproven heroes like Guardians of the Galaxy and Ant-Man are on the horizon. Agents of S.H.I.E.L.D. just may be the lynchpin that can either keep the Marvel Cinematic Universe shooting for the stars… or bring it back down to Earth.
Marvel’s Agents of S.H.I.E.L.D. begins airing on ABC this fall on Tuesdays at 8 p.m. ET.