With some of the highest rated comedy series on cable - including It's Always Sunny in Philadelphia and The League - and acclaimed dramas Justified and Sons of Anarchy also on its schedule, FX has successfully drawn in a sizable and very diverse audience over the past few years. However, as the network prepares to launch its sister channel FXX later this year, it remains determined to attract new young viewers.
By moving It's Always Sunny and The League over to FXX, FX will have a lot of airtime to fill. But one thing the channel won't be lacking is blockbuster films, as it's landed the TV broadcast premiere rights to many of this summer's biggest hits.
According to The Hollywood Reporter, FX acquired Man of Steel, Star Trek Into Darkness, The Purge, This Is the End, Fast & Furious 6, The Internship and Epic earlier this week. The additions - impressive in their own right - now join a stacked FX roster of 17 hit 2013 feature films, including Iron Man 3, Oblivion, Evil Dead and Identity Thief. The films will be officially entered into FX's library sometime in 2015 and will premiere on the channel after that.
With 71% of this year's highest-grossing movies heading into its vault, FX is primed and ready to out-duel its cable competitors - at least when it comes to major film content - for the next few years. When you factor in the network's quality series and varied programming, its lineup will surely be tough to beat.
Each and every one of the films FX has acquired has banked a sizable profit at the box office this year, but the biggest get of this new batch for the network is undoubtedly Zack Snyder's Superman reboot, Man of Steel.
Though critical reaction was mixed, general audiences came out in droves last weekend to see Henry Cavill don the red cape, propelling the film's gross domestic haul to nearly $170 million after its first week in theaters. And considering the film has a strong approval rating from most who have seen it, it should play well as a repeat view on TV and as a new thrill for those who missed seeing it on the big screen.
We knew this year's summer blockbusters would find their way onto the silver screen at some point, but we certainly didn't expect FX to come out and snatch up nearly all of their TV broadcast premiere rights. As a distributor of fine television programs, we already held FX in high regard, but with some big movies coming on the horizon, the channel may become a one stop shop for TV and film lovers.
We'll see what else the network has in store for us this year when it launches its sister channel FXX on September 2nd, 2013.