Forget branded gaming chairs, underwear, or even esports merchandise. If you're wanting to take the next step in an illustrious career in the games industry, then it's time to make sure that you're not only living, breathing, but also bathing in the experience. Microsoft is going to turn your dreams into reality; it has just announced a new range of Lynx Xbox body products.
While Lynx is the deodorant choice of many a high school locker room, this Lynx Xbox collaboration could likely broaden the appeal of both brands beyond their respective fanbases. Xbox is no stranger to smart branding; they were giving away custom Game of Thrones consoles not so long ago. While Microsoft has entered into another high-profile partnership recently with Sony, this new deal with Lynx might have even more tongues wagging.
If you're an aspiring gamer in Australia or New Zealand, then you're in luck. GameSpot has reported on the release of Lynx Xbox deodorant and other personal hygiene products, especially for Oceanic consumers. On top of the deodorant, the Lynx Xbox range is also going to include body spray and shower gels. These products will be available at local supermarkets and pharmacies across Oceania from July onwards, so there's still some time to go before you can get your fix. For the morbidly curious, the official press release from Xbox ANZ appears to describe the scent of Lynx Xbox as follows:
"Lynx Xbox is a fresh scent of pulsing green citrus, featuring top notes of kaffir lime and winter lemon, aromatic herbal middle notes of mint and sage, and woody bottom notes of patchouli and clearwood."
The jury's still out on whether or not Lynx Xbox actually lives up to any of the olfactory hype. As the range of products doesn't officially launch in Oceania until July, there's clearly going to be a bit of a wait to get your hot little hands on some Microsoft-scented shower gel. As evidenced by the company's other partnerships this year, though, they clearly know how to make some lucrative moves; there's no reason to expect that this partnership with Lynx could go wrong. If anything's going to get gamers to buy and use personal hygiene products at their local convention, it's probably going to be this Xbox branding.
There's no news yet about whether this Lynx Xbox collaboration is going to head over to the rest of the world any time soon: at this stage, it remains a region-exclusive unlock for Australian and New Zealand fans only. Die-hard gamers from other countries are going to have to keep their fingers crossed and pray that the products get ported over some time soon. Perhaps E3 would be a good time for a big announcement like that?
Source: GameSpot