Love Island USA season 3 winner Korey Gandy has launched a new clothing company named after his popular catchphrase on the show, What The Freak. Fans fell in love with Korey right away when he was introduced to the season 3 villa on day one. The other islanders also loved Korey straight away, but it was tough for him to actually find a good romantic connection in the villa. In fact, Korey re-coupled with as many as six girls throughout the season.

Before being crowned the champion of Love Island USA season 3, Korey coupled up with Kyra Lizama, Trina Njoroge, Florita Diaz, Cashay Proudfoot, and Leslie Golden. It was only after Casa Amor that Korey noticed his feelings for Olivia Kaiser. After that, Korey and Olivia stayed together to the end and were crowned the winners of Love Island USA. In the end, Korey was given the choice to keep the $100,000 grand prize for himself or split it with Olivia. As expected, he decided to split the prize with her.

Related: Love Island: Everything To Know About Olivia Kaiser's Cosmetology Company

Now that he has at least $50,000 from the grand prize to invest into his business endeavors, Korey is launching a clothing line named after his most famous catchphrase from the show. According to the official website for What The Freak, Korey's new clothing company sells t-shirts, crop tops, beanies, and bandanas. These products are priced between $14 and $35. The Love Island USA season 3 winner has been heavily promoting his new clothing line on social media. Fans had been asking for "What the freak!" merch for a long time, but Korey took his time to put together a collection that he felt proud of.

Korey's Love Island co-stars are being very supportive of his clothing line and took the time to promote What The Freak merch on their social media pages. It's a pretty common thing for islanders to launch different products and projects to capitalize on their newfound fame from reality TV. Alas, Korey's "What the freak!" did feel like an organic catchphrase that evolved over the course of Love Island USA season 3, and fans seem genuinely excited about buying this branded merch. On the website, Korey described the What The Freak clothes and apparel as being "locally sourced down to every thread." He also proudly boasted that the entire collection was created from his home in Virginia Beach.

On his Instagram profile, Korey has already shared pictures and videos of different Love Island USA fans rocking their What The Freak merch. The site has been fulfilling orders for a few days, but the company's official launch was set for this Tuesday, August 31. Hopefully, Korey will be very successful with this new business endeavor.

More: Love Island USA: Why Bailey & Jeremy Have Broken Up

Sources: Korey Gandy/Instagram, What The Freak