Irina Solomonova earned herself the reputation of a Love Is Blind villain thanks to her mean-girl attitude; however, she's working hard to build a name for herself in business. In Love Is Blind season 4, Irina got the reputation of being a mean-girl along side Micah Lussier. However, Irina got the brunt of it for how she treated Amber Wilder in the pods and her short-lived fiancé, Zack Goytowski.

Irina joined Love Is Blind season 4 as the youngest cast member. The 26-year-old alienated herself from all of her female cast members except for Micah, though she later went after Micah's fiancé Paul Peden. Irina battled for Zack but expressed a strong disinterest in the criminal defense lawyer after accepting his proposal and meeting him for the first time. This led to Irina refusing to communicate with Zack while she acted immaturely and pushed him away. Zack ultimately dumped Irina during the Mexico trip, and she has since been called out for her mean-girl attitude while filming.

Irina Solomonova Is A Professional Outside Of Love Is Blind

Irina owns the business Solo Co. The Solo Co. Instagram page currently has just over 4K followers, along with a bio that reads, "Come sit with us." This shows a completely new side of Irina in which she is accepting and welcoming. The official Solo Co. website lists Irina's company as a Seattle-based event planning business that focuses on helping "people create memories of a lifetime by curating a space that celebrates people, life’s events, and the moments in between." Solo Co., which is also listed under the name Life at the Table, focuses on celebrating people and lifting them up rather than tearing them down, as Irina became known for.

Related: Love Is Blind Season 4: What Irina Solomonova Really Does For A Living

Irina Solomonova Strives To Rebrand Herself

Irina has been receiving a lot of negativity since the season aired. Nevertheless, Love Is Blind villain Irina has continued to promote her business, which she rebranded before the season premiered. "We are dedicated to crafting environments that foster this sense of community," Irina shared on March 17. Her website also makes it clear that she enjoys celebrating people. Despite not marrying Zack, Irina focuses on events, including bridal showers, elopements, proposals, and baby showers. She also covers women's events, private dinner parties, and more, which suggests a side of her that enjoys helping people.

Although Irina has been blasted for her rude behavior, her notoriety might be helping her business. However, there's a possibility that Irina's notoriety is actually interfering with her business and simply offering an alternative platform for viewers to harass her given the negative reception she has received. Ultimately the Love Is Blind season 4 live reunion could help Irina redeem herself among fans or further alienate her potential clients.

Sources: Solo Collective/Instagram, Solo Co., Solo Collective/Instagram