The Lord of the Rings TV show being developed by Amazon may still be a few years away from appearing on our screens, but promotion for the show has started with a viral marketing campaign that reveals a map of Middle-Earth.
The Lord of the Rings TV show is being produced by Amazon Studios and several seasons have already been financed as part of the multi-million dollar deal that is making it the most expensive TV show ever made. There haven't been any details released about the story of The Lord of the Rings show, but we do know that it's going to be set before the events of Fellowship of the Ring and won't involve anything that happens after Frodo leaves Middle-Earth.
There is no indication that The Lord of the Rings TV show is coming any time soon, but that hasn't stopped Amazon from promoting the show with the help of a blank map of Middle-Earth. Amazon has created a page on their main website that has an interactive map of Middle-Earth that you can look at. There isn't a great deal of information on this map, as there are no names for any of the locations.
Amazon has also created a Twitter for The Lord of the Rings TV show that is slightly more forthcoming. The Twitter currently has three posts, the first of which is a direct quote from J.R.R. Tolkien, which says, "I wisely started with a map." The second post has a link to a picture of the blank map of Middle-Earth, saying, "Three Rings for the Elven-kings under the sky," which is part of the poem from The Lord of the Rings that describes all of the Rings of Power. The third post is a link to the interactive map on the Amazon site.
The reference to the Rings of Power in this early promotional material suggests that they are going to be part of the story of The Lord of the Rings TV show. It makes sense to include the rings in some capacity and it suggests that the show is going to involve an epic scale of conflict, as the presence of the rings in the story often were associated with wars and the arrival of dragons.
If the Rings of Power are going to be a central part of The Lord of the Rings TV show, then we have to wonder how they will fit into the story. The show is set before the events of Fellowship of the Ring, which means that the One Ring is either lost, in the hands of Gollum, or in the hands of Bilbo. The Nine will be in the possession of Sauron and the Three always stayed with the same group of people, as Galadriel always kept her ring, Cirdan gave his ring to Gandalf, and Gil-Galad gave the last of the Three to Elrond.
It's possible that the show will focus on the Seven, as their fate is more questionable than the others. It's said that Sauron possesses three of the Seven and the others were claimed by dragon fire, but the story of how these rings met their fate could be an important part of the show.
There still isn't a release date for The Lord of the Rings TV show and it could still be several years before it makes its way to the screen, but the fact that Amazon is already promoting the show gives us hope that we won't be waiting too long.