The self-proclaimed "final" trailer for Disney's The Lone Ranger - starring Johnny Depp and Armie Hammer - dropped over a month ago, but since then a couple of international theatrical previews have dropped; today, we can add yet another MPAA-approved trailer for U.S. audiences to that list. In other words, that "final" U.S. trailer was anything but.
Lone Ranger is Pirates of the Caribbean 1-3 director Gore Verbinski's take on the iconic western hero John Reid (Hammer), who is ambushed and then left for dead by the henchmen of a railroad tycoon named Latham Cole (Tom Wilkinson). He is saved by a Native American spirit warrior named Tonto (Depp), and is convinced to don a mask, in order to become a vigilante out to seek justice in the dangerous wild west.
Ted Elliott and Terry Rossio - who wrote the first four Pirates of the Caribbean installments - co-penned the Lone Ranger script with Justin Haythe (Snitch). The final result (seems? Is?) best illustrated by the latest trailer released, which also happens to be the most action-packed and non-stop thrill ride of the lot.
Basically, Depp, Verbinski and Pirates producer Jerry Bruckheimer have reunited to produce a Pirates-esque western - with all the exploding bridges, massive train set pieces and high-riding spectacle that you can buy for somewhere between $200 million and $250 million. It should deliver, as far as providing moviegoers with fun and thrilling genre entertainment, while they munch down on popcorn.
Will that be enough to spawn another multi-installment blockbuster franchise headlined by Depp? Well, if the Disney marketing team has anything to say about it...
The Lone Ranger (at last) gallops into U.S. theaters on July 3rd, 2013.
Source: iTunes Movie Trailers
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