Logan TV Spot: Stealing is Not Okay

Logan Final Trailer - X-23 wearing shades

This year is going to be an incredible one for comic book movies, with Guardians of the Galaxy 2, Spider-Man: Homecoming, Wonder Woman, Thor: Ragnarok and Justice League all on the horizon for DC and Marvel. Fox, meanwhile, has a slightly less ambitious plan for the year with only a single movie being released - but that movie looks like it could be one of the best X-Men movies yet. Logan, Hugh Jackman's final appearance as Wolverine, is based loosely on the Old Man Logan comics and takes place in a near future when the X-Men are no more. The film has piqued fan interest with an R rating (which worked incredibly well for Deadpool last year) and with the first ever appearance of Laura Kinney, aka X-23.

The official second trailer for the film was released earlier this month, revealing an aged Professor X (Sir Patrick Stewart), Logan himself, and some absolutely epic footage of X-23 popping her claws and kicking some ass. Now, a new TV spot replays the opening sequence of that trailer as a reminder of just how good this movie looks.

The spot, just under 30 seconds long, features the opening scene of the full trailer. It stars Dafne Keen as Laura/X23, Jackman as Logan, and Dave Davis as a convenience store clerk. The spot has a slow start, as Laura wanders the aisle of a convenience store, picking up some chips, a can of soda, and some sunglasses. When the convenience store clerk comes over to stop her stealing the items, however, the scene explodes into action. She flips him over her shoulder, popping her claws and screaming, about to (presumably) stab him in the face. Luckily for our clerk, Logan chooses that moment to come in and deliver the only line of the spot: "Not OK," before dragging Laura away - and stopping to grab himself something off the counter.

Logan Final Trailer - X-23 wearing shades

We can expect to see several new TV spots in the coming months, as the marketing machine for Logan kicks into high gear ahead of the film's release in March. With only a little over a month to go, Fox will presumably be pulling out all the stops to get audiences on board for this latest R-rated venture. We've already been treated to a fantastic cover for Empire, as well as several new imagesDeadpool's success has definitely been a huge win for the studio when it comes to the X-Men franchise, and a second box office hit could be just the thing to bring the franchise out of the doldrums.

This short spot gives us a fantastic look at the character of X-23, as both an innocent (and hungry) child, and a ruthless killer. It also provides a great moment of Logan's parenting style - one that is as rough as he is, but that (just like Wolverine himself) comes from a good place. Seeing Logan taking care of someone who is, in many ways, like a daughter to him is going to be a huge change for a character who is primarily a loner. As we've seen in the trailers, Logan isn't exactly thrilled to be taking on this responsibility and the dynamic between these two characters promises to be one of the best parts of Logan, especially when Professor X is involved. Although the spot doesn't provide us with any new footage, it's a fantastic choice to advertise to those who may not watch the full trailer or the teaser released last year. "Not OK" sums up the main characters, the style, the relationship and the shocking violence that we are looking forward to seeing, and in only a few seconds.

Of course, this does mean that it isn't too exciting for fans who have already watched (and rewatched) the existing trailers and were hoping for something new. It seems that Logan is being careful not to give too much away, and can't exactly pull the kind of fourth-wall-breaking stunts that we saw in Deadpool's marketing campaign, which was constantly putting out new videos - many of which weren't footage from the film itself, but of star Ryan Reynolds at his wacky, Wade Wilson best. Despite the lack of such an aggressive marketing campaign, though, it's still likely that Logan is going to be enjoying packed theaters, thanks to the characters themselves and the incredible character-driven nature of the trailers so far. We're looking forward to seeing what else Logan has in store for us this spring.

Next: What the New Logan Trailer Revealed About X-23

Source: We Got This Covered

Key Release Dates
  • Logan (2017) release date: Mar 03, 2017
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