Tiffany Haddish and Rose Byrne star in the trailer for the upcoming comedy, Like a Boss. Originally known as Limited Partners, Like a Boss follows BFFs Mel (Haddish) and Mia (Byrne) as they become business partners running their own cosmetics company together. The film was initially set to arrive this summer, but was delayed to January 2020 back in March. It's speculated Paramount is hoping Like a Boss will attract a crowd similar in size to the one that turned out for STX's hit buddy romp, The Upside, that same month this year.
Haddish and Byrne are joined in the Like a Boss cast by Salma Hayek as Claire Luna, a legend in the beauty industry who shows an interest in buying Mel and Mia's business. On the opposite side of the camera, Youth in Revolt and Cedar Rapids director Miguel Arteta is calling the shots from a script by relative newcomers Adam Cole-Kelly and Sam Pitman. With the film's release date four months off, its marketing is getting started today.
Paramount has now released the Like a Boss trailer online, ahead of its premiere in theaters over the weeks ahead. You can check it out in the space below.
The trailer focuses on Mel and Mia going to war with Claire when the cosmetics industry giant puts their friendship in jeopardy (after purchasing their company for a million-dollar sum). Tonally, Like a Boss seems to hew closest to Arteta's previous efforts on Cedar Rapids and Alexander and the Terrible, Horrible, No Good, Very Bad Day, in the way that it combines zany comedy with a more heartfelt relationship story. Byrne and Haddish are both comfortably in their wheelhouse here, having previously starred in comedy hits like Bridemaids, Neighbors 1 & 2, and Girls Trip. Haddish, in particular, has continued to specialize in entertainment that highlights female friendships (like Netflix's recently-canceled Tuca & Bertie) since she broke out, and it's good to see that will continue with Like a Boss.
With a supporting cast that includes Jennifer Coolidge, Ari Graynor, Natasha Rothwell, Jessica St. Clair, and Karan Soni, Like a Boss looks like a fairly middle of the road, but otherwise harmless comedy so far. There are a few moments that stand out in the trailer (namely, Pose star Billy Porter's funny cameo), but otherwise this seems like the sort of standard studio fare that would struggle to succeed in the more competitive times of the year. In that regard, Like a Boss ought to be well-served by early January date, when everything starts to slow down after the winter holiday movie rush. It will have some direct competition from Dave Bautista's action-comedy My Spy over its opening weekend, but Like a Boss (insert the obligatory Lonely Island joke of your preference here) may yet emerge victorious in that showdown.
Source: Paramount Pictures