There has been a slight resurgence in sci-fi/space films in recent years. Films like Interstellar or Arrival brought thought-provoking takes to big-budget movies, while The Martian or Gravity took a more plausible approach to their stories. For Sony, they could be looking at venturing more into Alien waters by the look of Life. Starring Jake Gyllenhaal, Ryan Reynolds, and Rebecca Ferguson, the movie follows a team of astronauts that discover the first sign of life on another planet... when something (inevitably) goes wrong.
The first trailer and international preview for Life builds up the potential likability of its leads, in order to make audiences more fearful for them once the alien life form begins to wreak havoc. Now, in anticipation for the Super Bowl tomorrow, a new spot and poster have been released.
IGN debuted the Super Bowl TV spot that Sony has constructed for Life, which will air at some point during the Big Game. The spot itself is merely an appetizer for what is to come, ending with an announcement that a new full-length trailer will be made available online tomorrow (presumably immediately after the spot airs during the actual Super Bowl LI). In conjuncture with the spot, IGN has also debuted the following brand-new poster for Life:
The new Life TV spot provides a few new seconds of footage, most notably a frame of Hiroyuki Sanada hiding from what appears to be a much larger version of the newly-discovered life form than previously seen. If this is the case, it confirms that this alien species will become deadlier to the crew as the movie progresses. Based on Gyllenhaal's distorted scream at the end of the spot, this could be a moment where he too is under attack.
Outside of this marketing in particular, it is important to note that Life is coming out in under two months from now, after previously having a May release date. This change gives Sony less time than maybe initially planned to fully market the film, which is possibly why the studio made the decision to invest in Super Bowl advertising for the film. Thanks to the string of successful and well-received space-centric movies (not counting Passengers), Life should be able to capitalize on carry over audiences eager to see more of the same - something that the producers are hoping for as well.
Even if that was not the case, the three main stars of Life have had very successful careers over the last few years, in particular. The combination of star power, genre, and generally good marketing up to this point should help keep Life afloat in what will be a busy month in March.
Stay tuned to Screen Rant all day tomorrow for Super Bowl trailers, including a brand new one for Life.
- Life (2017) release date: Mar 24, 2017