Fans of the Swedish vampire novel-turned-film, Let The Right One In, were initially worried that director Matt Reeves' (Cloverfield) American remake, Let Me In, would do what most American remakes do to their foreign counterparts: strip away the aesthetic beauty of the work and replace it with the more utilitarian fast-paced action that American audiences traditionally enjoy.
And while some early reviews of Let Me In suggest that Reeves has done well with capturing the sort of sentiments and themes that made the Swedish film such a hit, the new Let Me In TV spot suggests that the marketing department has much less insight into what makes a movie resonate with audiences.
That's not to say this new Let Me In TV Spot is bad, just that it takes a very different approach to selling us on the movie. In the Let The Right One In advertisements, the whole little-girl-as-vampire angle was more subtle and hinted, as was the character's history and backstory.
It seems that this American version is tapping deeper into the source novel by John Ajvide Lindqvist, giving us an immediate backstory on "Abby" (Chloe Moretz) the 200-year-old vampire masquerading as a little girl. Instead of being a subdued exploration of the bond that forms between Abby and Owen (Kodi Smit-McPhee), the boy next door, this TV spot suggests that at the heart of Let Me In there is a much more pronounced moral/philosophical quandary about how one forms bonds when one is a killer with a dark soul.
Check out the Let Me In TV Spot below:
I could see why they would pitch the film this way: it's an intriguing premise used to hook the vampire-lover crowd with the promise of a fresh spin on the genre. However, there is a crucial element that this TV Spot completely ignores: Abby's guardian, who is played in Let Me In by Richard Jenkins (Burn After Reading).
Without spoiling anything, in Let The Right One In there is a crucial subplot about the role of Abby's guardian and what that role costs the person who takes it on - considerations that have a direct impact on the young protagonists. From early Let Me In trailers it seems as though Jenkins is going to do his role as the guardian justice (he's a pretty reliable actor), so I hope later marketing promos introduce his side of the story better.
For now, not a bad TV spot.
Let Me In will be in theaters on October 1st.