In the past couple of decades, the LEGO brand has expanded from the toy market to encompass video games, board games and even theme parks. However, this year’s The LEGO Movie proved to be one of the biggest critical and financial hits of 2014 thus far (read our review) – with a worldwide box office take of $452 million and a sequel already in the works – and now the LEGO brand is undeniably bigger than ever before.
Add to LEGO’s newfound mainstream appeal on the big screen the fact that the now-Disney-owned Star Wars franchise is bracing itself for a relaunch with Episode VII‘s 2015 release. The “galaxy far, far away” has already closed the book on its popular Star Wars: The Clone Wars series on Cartoon Network and is premiering the new Star Wars Rebels this fall. So it’s a no-brainer for LEGO and Star Wars to continue their long-standing partnership. The two family entertainment empires already have several Lego Star Wars video games on the market, and now we have our latest look at their newest collaboration.
Courtesy of the Star Wars YouTube page, the above teaser gives us a peek at the latest episode of LEGO Star Wars: The New Yoda Chronicles, entitled “Escape from the Jedi Temple.” The show debuted on Cartoon Network last year as a series of television specials and appears to be making a comeback on Disney XD. Considering the popularity boost the LEGO name has received from its theatrical release, it’s smart business sense for the new owners of the Star Wars universe to continue this project.
Furthermore, the playful humor of the show perfectly matches the young viewership of the Disney XD channel and only serves to further develop the fanbase for both the LEGO brand as well as the next generation’s affinity for George Lucas’ timeless creations. Whether the series becomes a long-running program or remains a more sporadic programming option for Disney remains to be seen, but in any case, it’s just another example of the family-friendly projects Star Wars fans can expect to see, now that the Mouse House has the keys to the Lucasfilm kingdom.
Do you think LEGO Star Wars: The New Yoda Chronicles is a fun extension of both brands, or would you prefer that Disney be more selective with which Star Wars projects get the green light? Let us know in the comments section below.
The “Escape from the Jedi Temple” episode of Lego Star Wars: The New Yoda Chronicles airs Sunday, May 4 on Disney XD, during which the Star Wars Rebels trailer will also premiere.
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