The LEGO Movie was an unequivocal success and turned an already immensely popular brand into a major film franchise. Currently, there are three more LEGO films being developed as theatrical released by Warner Bros: The LEGO Movie Sequel, LEGO Batman, and Ninjago; all of which will be overseen (but not directed) by LEGO Movie co-writers/directors Phil Lord and Chris Miller.

But hold on to your bricks! Today, we learned of yet another LEGO spinoff planned. Titled Billion Brick Race, Warner Bros. has tapped HIMYM alum Jason Segel (who co-wrote The Muppets in addition to co-starring in that film) and screenwriter Drew Pearce (Iron Man 3, Mission Impossible - Rogue Nation) to co-pen and co-direct the project.

As of the moment, there are no plot details to report. However, the Billion Brick Race report from THR adds that the film's premise was an idea from Pearce - one which got the studio really excited. Indeed, by now it's obvious that last year's LEGO Movie only scratched the surface of what a LEGO film franchise could become. Much like playing with the toy bricks themselves, the story potential surrounding LEGO bricks is seemingly endless.

However, the number of LEGO film projects WB currently has planned could also prove cause for concern. While on the one hand The LEGO Movie capitalized on a popular brand and drove more dollars into LEGO's toy empire, the film's story was special in a way that captured the hearts and imagination of its audience. There's no guarantee another film starring plastic bricks could do the same.

Still, WB is showing considerable care in their choice of creatives (Charlie Bean on Ninjago, Rob Schrab on LEGO Move Sequel). If it was truly Pearce's pitch that brought WB on board with Billion Brick Race, then it must have been a strong one seeing as how many LEGO films they're currently juggling. Plus, Pearce himself must be passionate for the project to take on writing and directing duties. And especially so considering he also has writing duties for one of Sony's upcoming Ghostbusters films.

Jason Segel (with The Muppets) is co-writing/directing Billion Brick Race

Bringing Segel into the mix is another smart move. With 2011's The Muppets, Segel proved he has a great understanding of how to handle a beloved property, and to do so in a way that pays tribute to the past while building a foundation for future installments. If future installments is what WB has in mind, then that's the sort of mindset they'll want bringing what will be their fifth LEGO movie to the screen.

What do you think of this latest addition to WB's growing LEGO franchise? Are there simply too many LEGO movies in the works, or has WB found themselves a lasting franchise? Let us hear what you're thinking in the comments below!

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Ninjago opens in U.S. theaters on September 23rd, 2016, followed by LEGO Batman on May 26th, 2017, and The LEGO Movie Sequel on (most likely) May 25th, 2018. Stay tuned to Screen Rant for on Billion Brick Race as it develops!

Source: THR