While Khloe Kardashian is best known for her role on the hit reality show Keeping Up With the Kardashians, she is also the founder of the clothing brand Good American. However, some fans don't seem to know much about the company, even though Khloe has used her social media many times to promote the brand.
Khloe Kardashian has been on her fitness journey for quite some time now. Throughout her life, she was constantly mocked for being the bigger sister in her family, prompting Khloe to decide to take things into her own hands. Consequently, Khloe had a drastic weight loss journey during which she used her experience to help others on the show Revenge Body. The show aired for three seasons and has yet to be renewed for a fourth. Even without the show, Khloe inspires her fans as she is constantly posting about her daily workouts and fitness goals. She also flaunts her toned body and curves all over her Instagram. Alas, some fans recently called Khloe out for being a hypocrite after she showed off her stretch marks despite always using photoshop and filters.
Amid Khloe's fitness journey, she founded the Good American brand in 2016 with the help of co-founder Emma Grede. The company started with a focus on creating denim for women of all body types. Khloe uses the brand to promote body positivity amongst her fans. During the company's launch day, Good American brought in nearly $1 million in sales. Good American promises to provide the "best fit" denim for all customers of all body types. On the company's website, the brand pledges "to innovate, find solutions, and redefine fashion for the modern woman." Even though Good American ensures quality products, their products don't come cheap. A pair of jeans can cost anywhere between $99 to $195.
As the brand's main focus is around their denim, the website also offers a guide on how to care for their jeans to ensure they maintain their quality through regular wear. For one, they encourage customers to wait until they have worn their jeans at least five times before washing. Although Khloe and Emma started the company solely around denim, they have since expanded it with other items. They now offer a whole line of activewear as well as tops, sweatpants, shoes, and even swimwear. Their size chart ranges from size 00 to size 24. Good American products are sold via the company's website and at certain Nordstroms, Bloomingdale's, and Selfridges & Co stores. The official Instagram account for Good American has 1.7 million followers.
As fans have seen Khloe Kardashian work on her brand Good American throughout numerous episodes of Keeping Up With the Kardashians, they have seen how much she promotes body positivity. While they admire her brand, many fans actually don't appreciate when Khloe tries to act relatable as she lives a drastically different lifestyle than most people.
Source: Good American, Business Of Fashion, Khloe Kardashian's Instagram