Kourtney Kardashian of Keeping Up with the Kardashians posted an ad for her lifestyle brand Poosh, which featured her in a bikini showing her stretch marks - and her fans are loving it. The reality TV star, model, and businesswoman is throwing out society's body standards by posting an unedited image of herself on Instagram.
Kourtney is known for the wildly popular reality TV show on E!, Keeping Up with the Kardashians, in which cameras follow around her, her mom Kris Jenner, and her four sisters: Kim Kardashian West, Khloé Kardashian, Kendall Jenner, and Kylie Jenner. Kourtney, who is the eldest of the Kardashian/Jenner sisters, has just launched her very own brand Poosh, which is described as a lifestyle website which features topics such as health and wellness, life and style, interior design, beauty, motherhood, and more.
The mother of three recently posted a picture of herself posing in a bathing suit on the official Poosh Instagram. Kourtney poses on the back of a boat wearing a black one-piece bathing suit, accessorized with a sun hat and sunglasses. However, it wasn't the outfit that got people's attention. The Poosh ad was for checking out fitness columnist Amanda Lee's step-by-step fitness guide, and the photo drew a lot of attention for the fact that Kourtney didn't edit out her stretch marks that appear on her upper thigh and hip. Check out the image below:
Fans were loving the fact that Kourtney was being so real and honest about her flaws. There are hundreds of comments praising the star for being so open and not abiding by societal beauty standards. One fan thanked Kourtney for being so honest, writing, "Thank you so much for not editing out your stretch marks!!" Kourtney then replied to the comment by saying, "I love my little stripes." There are many comments - predominantly women - replying that the image is helping them embrace their stretch marks more now because of the picture. One wrote, "A real picture... love seeing the stretch marks. That's natural and I respect that so much more than airbrush." One fan pointed out that this is the first time fans have ever seen any of the Kardashian sisters embracing their stretch marks.
Since Kourtney's brand Poosh is all about life, wellness, health, and motherhood, it makes sense that she would choose to embrace her stretch marks. Kourtney isn't afraid to be honest with her audience and fans are excited about the change in beauty standards that this Keeping Up with the Kardashian star is making. It seems Kourtney is inspiring fans to live their best life by embracing stretch marks and pushing the norm for beauty standards.