Kourtney Kardashian of The Kardashians is teaming up with Gwyneth Paltrow for a collaboration between their Poosh and the Goop brands. Both celebrities are dedicated to creating wellness brands that inform women on how to take care of their health, as well as tips on parenting, mindfulness, and fashion advice. Goop was founded by Gwyneth in 2008, and The Kardashians star followed suit over ten years later. However, the actress never saw Kourtney as competition. Recently Gwyneth did a Q & A on her Instagram stories where a fan asked if she felt the reality tv star had copied her brand. The actress said she did not.
Instead, Gwyneth explained that there is room for all women to thrive in the business world, and there's space for both of their companies to prosper without having to be in competition with each other. She also praised Kourtney as a person and admitted she's a big supporter of her relationship with Travis Barker. In the preview for an upcoming episode of The Kardashians, Gwyneth makes an appearance and says she thinks it's great for two women in the same industry to come together. Kourtney also reveals the actress wants to do a Poosh x Goop candle.
Now the collaboration is official, as both Poosh and Goop announced it on their Instagram pages. Poosh shared a photo of Kourtney and Gwyneth together, captioning it, "the collab we've all been waiting for. Be prepared to meet your match tomorrow at 9 PM PT." Goop shared the same photo but wrote a different caption that said, "goop x poosh collab coming soon...drop your predictions below." Fans expressed their excitement in the comments of both posts, with one fan writing, "The link up the girls been waiting for."
The Poosh founder Kourtney has been open about her passion for health awareness and clean eating for a while now. In an episode of Keeping Up With The Kardashians, Kourtney tried to encourage sister Kim Kardashian to not include real candy at their joint Candy Land-themed birthday party for their daughters, North West and Penelope Disick. Then, in a recent episode of The Kardashians, Kourtney encouraged her kids to eat salad despite her son Reign's hesitation. The star created Poosh to further encourage health consciousness.
It's great to see the two health companies team up for a collaboration that fans of both brands can enjoy. While The Kardashians star's Poosh brand may seem very similar to Goop, there's no need for the companies to compete when they can both coexist together. Fans are so excited to see what the collaboration has to offer and can't wait to watch the behind-the-scenes process on the new episode of The Kardashians. Kourtney and Gwyneth are sure to give fans exactly what they want with their Poosh x Goop partnership.
The Kardashians streams Thursdays on Hulu.