February is starting to become the month when movie studios unleash their first wave of tentpoles for the year, as we saw last year when such films as RoboCop and The LEGO Movie arrived during that frame. That trend continues in 2015, as action-packed and/or big-budget offerings like Jupiter Ascending and Kingsman: The Secret Service will be occupying that same niche.
Kingsman, in particular, has been generating positive word of mouth ahead of its theatrical bow in the U.S. in two weeks' time (it's now playing in the U.K. though). 20th Century Fox has taken advantage of that by including several positive film critic quotes in the movie's TV spot that will air during the Super Bowl XLIX game on Sunday - a trailer that can now be watched online (see above).
Here is the official synopsis for Kingsman: The Secret Service:
Based upon the acclaimed comic book and directed by Matthew Vaughn (Kick Ass, X-Men: First Class), Kingsman: The Secret Service tells the story of a super-secret spy organization that recruits an unrefined but promising street kid into the agency’s ultra-competitive training program just as a global threat emerges from a twisted tech genius.
The Kingsman cast includes youngster Taron Egerton as the protagonist, alongside more seasoned actors like Colin Firth, Samuel L. Jackson, and Michael Caine in key roles. Kingman also reunites Vaughn with previous collaborators both onscreen (Stardust and Kick-Ass costar Mark Strong) as well as behind the camera (Stardust, Kick-Ass, and X-Men: First Class co-screenwriter Jane Goldman).
Vaughn has enjoyed critical/commercial success with comic book movie adaptations before; and, by the look of it, the Kingsman comic source material - by Kick-Ass writer Mark Millar and Watchmen illustrator Dave Gibbons - lies pretty comfortably within his wheelhouse as a storyteller. It's cheeky, violent, and plays on popular tropes of the super-spy subgenre (a la James Bond, The Man from U.N.C.L.E., etc.) - and it looks all the more fun, for it.
Kingsman: The Secret Service opens in U.S. theaters on February 13th, 2015.
Source: Yahoo! Movies