Director Matthew Vaughn was not a fan of the studio spoiling Colin Firth's return as Harry Hart in the marketing for Kingsman: The Golden Circle. Following up the smash hit that was Kingsman: The Secret Service, there were plenty of reasons to be excited for the sequel. Fans of the first film were given even another reason last year when it was revealed that Firth would return as Harry, despite being shot in the head and presumed to be dead in the original Kingsman.
The decision to bring him back after such a shocking goodbye worried some as it was also the catalyst for Eggsy (Taron Egerton) to be the man Harry thought he could be. Nevertheless, Harry returned in the Kingsman sequel and was surprisingly a big piece of the marketing, and that didn't make the director too happy.
IGN asked Vaughn about the decision to repeatedly show Harry Hart and his eyepatch over the course of the film's marketing and it turns out he disapproved. Vaughn doesn't hold back here blaming the marketing department for spoiling Harry's big return, taking any of the surprise out of one of The Golden Circle's biggest moments:
Well, I’m not in charge of marketing. The thinking about that was stupidity, to be blunt. I begged the studio not to reveal it. Because it’s the whole driving force of the first act and if you didn’t know that scene it would’ve made the whole audience gasp. So you have to ask the lovely marketing guys because I think their job is to open the movie and don’t really care about the experience of the movie.
It is difficult to imagine a scenario where Firth's return as Harry was not revealed before the film hit theaters, but it would have undoubtedly made for a great surprise if they pulled it off. The return of Harry was first teased in the posters for the Kingsman sequel, and was later confirmed by set photos and interviews. While those pieces of information would have alerted some to his inclusion in the film, the vast majority of audiences may not have known about his return if Hart didn't bookend almost every trailer or have a prominent placement in posters.
Vaughn did however go on to state that this was a learning lesson from him and should a third film be made, he will do everything in his power to have control over the marketing as well. That is all good and well for Vaughn, but the usage and explanation behind Harry's return would still be a major talking point even if he wasn't in the marketing. This return was one that Vaughn had decided to make very early on in the process, but not until after he had already finalized Harry's fate in the first film. Should Kingsman 3 happen and feature equally surprising twists and turns as both of its predecessors, than hopefully Vaughn can keep even more surprises intact.
- Kingsman: The Golden Circle (2017) release date: Sep 22, 2017