UPDATE: A separately released tweet reveals that a full new trailer will arrive on Monday.
The villains of Kingsman: The Golden Circle are finally given some context in the latest TV spot for the upcoming film. While adaptations of Mark Millar's comics have been hit or miss at the box office, Kingsman: The Secret Service managed to surprise many as a sleeper success back in 2015. Now, The Golden Circle is one of this year's most anticipated films. Looking to bring back the first movie's signature blend of action, comedy, and a send-up of spy films, Kingsman 2 could be poised for an even bigger run than its predecessor.
That said, 20th Century Fox hasn't been bombarding fans with marketing. While there's been plenty of glimpses of the film, things have been decidedly more low-key than with other franchises and potential blockbusters this year. Still, a number of trailers and TV spots have illuminated some key moments from the movie. San Diego Comic-Con not only gave us a hilarious mashup of Archer and Kingsman, but the newest trailer for this year's film ramped up the chaos of Eggsy (Taron Eggerton) heading to America on his latest mission. His journey will pit him against the titular Golden Circle, a group of mysterious villains who we now know a little more about.
20th Century Fox has released a new TV spot for Kingsman: The Golden Circle that finally illuminates the rogues of the movie. While we've previously heard how Poppy (Julianne Moore) will use the Golden Circle as her new take on the opium trade, the latest spot makes it clear that she's not working alone.
With the minions of the Golden Circle going up against Eggsy, it's no wonder he seeks out some help. The new spot offers us a few more glimpses of Harry (Colin Firth) back in action, but he won't be the only one joining Eggsy's crusade. The American counterpart to the Kingsman, the Statesman, will be introduced in the new movie. We saw some glimpses of them in another recent TV spot, but there's still a lot that's not yet known about the American heroes and villains of the movie.
Given that Kingsman 2 is based on spy films, it makes sense for the marketing so far to avoid diving into too much of the story and plot. We've already had a taste for the action and many of the big set pieces, but the trailers and TV spots have been light on jokes and actual information. Likely, this is all on purpose and the best of the humor and hijinks will be saved for the movie. And with a release date next month, audiences won't have to wait much longer to see for themselves when Kingsman: The Golden Circle arrives in theaters.
Source: 20th Century Fox
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