Fans were excited to see The Kardashians star Kim Kardashian's new SKIMS campaign with Victoria's Secret models until they noticed Tyra Banks photo looks photoshopped. Kim launched the new SKIMS Icons campaign featuring supermodels Tyra, Candice Swanepoel, Alexandria Ambrosio, and Heidi Klum. In the campaign, the women model pieces from Kim's inclusive and body-positive, Fits Everybody collection. The new SKIMS advertisements are meant to empower women and make them feel beautiful in their skin. Kim even spoke about how inspired she felt to be working with the models on the campaign and called the women that she works with on a daily basis, icons.
However, fans are finding the SKIMS campaign photos to be more problematic than iconic. The Kardashian-Jenners seem to be called out for photoshopping their photos on a regular basis. In January, Kim deleted a photo from her Instagram carousel after fans spotted a strange indent in her leg that looked like a result of bad photoshopping. Fans have also recently begun questioning what has caused the family to obsessively edit their photos and get so many plastic surgery procedures. After Real Housewives of Beverly Hills fans called out Yolanda Hadid for allowing her daughter Bella to get a nose job at 14, Kardashian fans started wondering if Kris Jenner was also pressuring her daughters into changing their appearance.
Now fans are going after Kim for what they think is obvious photoshopping on the SKIMS images of Tyra. Reddit users shared an Instagram story from the account problematicfame in which the user compared an image of Tyra in the SKIMS campaign video to an image of Tyra that Kim shared on her Instagram account. The user pointed out that Tyra's waist looks much slimmer in Kim's photo than it does in the video. "For a brand that prides themselves on body positivity and inclusivity, this is low," the user wrote. While some fans debated whether it was photoshop, retouching, or simply a difference in how the Dancing With The Stars host was posed, most fans argued it was clearly photoshop.
One user wrote, "There is a difference in retouching and photoshopping. This is photoshopping. Chunks of her waist are missing…not smoothed out" another recited a model who once told fans they wanted to look like her, that she also wishes she looked the way she did in photos. Another fan drew attention to the irony of Tyra being photoshopped in the campaign after years of bullying contestants on America's Next Top Model for their weight. Fans also started calling out Kim's brand for not actually being inclusive with their sizing and questioning how a shapewear brand like SKIMS can be body positive if the purpose of the brand is to conceal what society views as unattractive.
Fans have a right to be angry as photoshopping models completely contradicts the message of empowerment the SKIMS campaign is supposed to be promoting. This also isn't the first photoshop scandal tied back to Kim or the first time the star's promoted damaging beauty standards. While fans can't necessarily prove Tyra's photos are photoshopped, society has sadly normalized editing models' bodies so much that it wouldn't be surprising. The Kardashians star may have been trying to be inclusive with her brand, but Kim might want to go back to the drawing board and rethink things before her next campaign.
Source: Reddit