Marvel Studios head and MCU mastermind Kevin Feige cleverly addresses James Cameron's comments criticizing the comic book film genre. Building his career on the backs of superhero narratives, the 44-year-old Feige was expected to have the perfect rebuttal to Cameron's arguments. But instead of making it a bigger issue than it should be, he opted to navigate his way out of the tricky question in the most clever way possible.
While everyone is gearing up for a huge Marvel week with the arrival of Avengers: Infinity War, it seems likely that the veteran sci-fi director won't be joining the legion of fans seeing the epic blockbuster come opening weekend, following his latest comments regarding superhero films. Specifically citing the Avengers and the Guardians of the Galaxy, Cameron criticized the flicks for their "hyper-gonadal males without families doing death-defying things for two hours and wrecking cities in the process," and blatantly said that he hopes that the audience will soon get fatigued from these types of stories.
Sitting down with Vulture during Infinity War's press junket, Feige was asked for comments regarding Cameron's recent tirade. The interviewer quoted the director and out of everything that he said about comic book movies, the Marvel Studios boss zeroed in on the filmmaker's disclaimer quote that “[It’s] not that [he] I [doesn't] don’t love the movies. It’s just, come on, guys” - obviously an attempt to soften his statements , but it was enough for Feige to form the perfect reply “Uh, he loves the movies! That’s awesome! Wow, James Cameron loves our movies! That’s exciting," he said.
This is not the first time that Cameron had some words for the popular film genre. Last year, he criticized Warner Bros.' Wonder Woman for its supposed depiction of a heroine and calling it "a step backward" regarding how Hollywood represents strong female characters on the big screen. Director Patty Jenkins eventually responded to the jab, but unlike Feige seemingly trying to brush it off with his own brand of humor (likely so the issue won't be blown out of proportion), the filmmaker released a statement that was profound, sensible and dignified.
It's uncertain where Cameron's dislike (because despite his disclaimers, it doesn't seem like he's a big fan) for comic book movies is coming from. These films have tremendously helped the struggling box office in the last few years, not to mention introduced the movie-going culture to a whole new generation of fans. While there are questionable films (just like in every genre), there are revolutionary ones like Wonder Woman and Black Panther leading the charge for proper female and racial representation in Hollywood. One wonders if the filmmaker has had a chance to have a chat with Zoe Saldana - who will reprise her role as Neytiri in the long-delayed Avatar sequels - and is also a part of the Marvel's Guardians of the Galaxy, considering the actress' recent comments about elitists in the industry who look down on superhero flicks.
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