Kendall Jenner of Keeping Up With The Kardashians announced her new tequila brand, 818, on her Instagram. She says it's the perfect tequila.
Kendall announced her latest venture, a new tequila brand called 818, on Instagram. Kendall posted a series of photos and videos from throughout the development process on her Instagram to celebrate the launch of 818. "For almost 4 years i've been on a journey to create the best tasting tequila," she captioned the post, "After dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING...3.5 years later i think we've done it! this is all we've been drinking for the last year and i can't wait for everyone else to get their hands on this." She started the post with a video of herself tasting two different drinks and proclaiming, "I like this one," to loud cheers from her business partners around the table. The post also includes a photo of the sleek black and white packaging of the 818 Blanco , the 818 Reposado and the 818 Anejo. She showed proof that the tequila has been winning awards as well, which include Best Reposado Tequila at the World Tequila Awards, the Chairman's trophy at the Ultimate Spirit Challenge, and the gold medal at the MicroLiquor Spirit Awards.
Perhaps the most important part of the post was a description of the 818 Anejo, including the price and tasting notes. The tequila retails for $59.99, and the writer of the description is clearly impressed. "Best in class, winner of the Chairman's trophy, receiving a near-perfect score of 96 points in the Ultimate Spirits Challenge, sharing a spot with Tequila Ocho as the greatest tasting tequila of 2020 and yet we don't know what it looks like, who makes it, or how to get our hands on a bottle," the description reads. The Ultimate Spirit Challenge wrote that the tequila has an, "Earthy aroma of pine and yellow fruits mix with vanilla. Sweet on the palate with brown sugar, vanilla syrup and spicy cardamom," in its tasting notes. Sounds delicious!
Kendall's newest business venture sounds like it's a hit already. We'll have to see what the public thinks when 818 finally hits the shelves.
Source: Kendall Jenner