Thanks to the success of Keeping Up With the Kardashians, everyone in the Kardashian/Jenner family is a bona fide celebrity. They're all rich too.
Kylie Jenner broke records as the world's youngest self-made billionaire. A majority of her wealth can be attributed to the success of her brands Kylie Cosmetics and Kylie Skin, which she heavily markets on social media. Kim Kardashian has her own makeup line, KKW Beauty and a clothing line that with shapewear and loungewear pieces called Skims. Khloe Kardashian is at the helm of a denim line called Good American. Supermodel Kendall Jenner has endorsed many brands including Proactiv, Estee Lauder, and Calvin Klein. Scott Disick has Talentless, a line of sweats and t-shirts. And then, there's Kris Jenner, the woman who manages it all... and takes that 10% momager fee, of course.
Aside from sharing their own ad campaigns, the Kardashian/Jenner family members get paid to post about the products that they use, just like other social media influencers. Well, except for the fact that they have an insane amount of followers. Combined, the famous family has over 740 million Instagram followers combined. Clearly, there are many people who want to "keep up" with the Kardashian/Jenner family members. That adds up to a lot of influence. This means that they can make some major money on Instagram, even from just one post. The estimated earnings per post were calculated as part of the Myprotein study in conjunction with Inkifi. The numbers are based on each person's follower count and the engagement and authenticity of their followers (bots do not count). Let's take a look at how much each Kardashian/Jenner family member is projected to make from a single sponsored Instagram post.
9. Rob Kardashian- $7.9K per Post
Currently, Rob Kardashian has 1.3 million followers, which is a lot in general, but it is a far cry from the Instagram followers that his sisters have. However, it's really not that surprising. His sisters are way more active on social media, promoting their brands and giving fans sneak peaks at their private lives. In comparison, Rob posts very infrequently and he limits to the content to promoting his sock line Arthur George and his clothing brand Halfway Dead with some pictures of his daughter Dream Kardashian thrown in. He prefers to live his life offline. But, even so, he can still make $7.9K for just one Instagram post. That's not bad for a guy who wants a private life!
8. Caitlyn Jenner- $57.4K per Post
Caitlyn Jenner has 10.1 million people following her on Instagram. Although Caitlyn used to have her own reality show, she's not about that Instagram influencer life. For the most part, she just shares photos of her grandkids and pictures of herself at events. Recently, she has been posting lumasol sunscreen which is a brand started by Sophia Hutchins, Caitlyn's close pal and rumored girlfriend. Even though Caitlyn isn't churning out a constant stream of content, she can earn $57.4K for a single Instagram post.
7. Scott Disick- $132.4K per Post
Scott Disick has 23.5 million Instagram followers. He uses the platform to promote his brand Talentless and to share those Instagram sweepstakes posts about winning designer purses for follows... which he eventually deletes. He also endorses, the photo app Gradient, and Fly PRVT, a boutique aviation company that allows customers to charter private jets. Scott can bring in $132.4K for each of those posts.
6. Kris Jenner- $188.8K per Post
Just like most grandmothers, Kris Jenner loves sharing photos of her family. However, Kris isn't the average grandma since she has 33.5 million followers and she's marketing a lot of products to that captive audience. Of course, she endorses all of her children's projects on Instagram. She also sells some of her old clothes via Kardashian Kloset. Not that Kris needs the cash, but if she's ever in the mood to earn some extra money, she can gain $188.8K for a single Instagram post.
5. Kourtney Kardashian- $515.7K per Post
Kourtney Kardashian's lifestyle site Poosh can net her a lot of money. Pretty much every product she recommends is shared via an affiliate link, earning some commission on those sales. Kourtney uses her social media to share those products that she enjoys and for occasional Instagram giveaway post. She can earn up to $515.7K per Instagram post.
4. Khloe Kardashian- $620.3K per Post
Khloe Kardashian calls herself "Khlo Money" for a reason. The woman earns a lot from her own brand, Good American, and the products that she endorses. At the moment, she has 110 million "keeping up with" her on Instagram. And that klout pays off, literally. Khloe can make $620.3K with one Instagram endorsement.
3. Kendall Jenner- $724.6K per Post
While a lot of celebs make side money endorsing brands, this is Kendall Jenner's bread and butter. As a supermodel, Kendall has collaborated with many companies. She posts photoshoots from clothing campaigns for brands, including Calvin Klein. She has endorsed products beauty products from Formawell Beauty. Kendall can make $724.6K simply by sharing a hair straightener with her 128 milllion followers.
2. Kim Kardshian West- $954.2K per Post
Kim Kardashian West is the one who started it all. Kim managed launch careers for her whole family back in the day. Yes, they're all working hard and hustling on their own these days, but everyone knows that it all comes back to Kim. When Kim says that she's enjoying a product, others want to use it too. Her 169 million followers are so loyal that she can make up to $954.2K for a single Instagram post.
1. Kylie Jenner- $983.1K per Post
While Kim is the one who got the ball rolling on the family's celebrity status and subsequent businesses, Kylie is the cash queen in the family now. Of course, Kylie has built her empire with Kylie Cosmetics and Kylie Skin, but she also endorses a makeup subscription company called Boxycharm among other products. If Kylie uses a product, then her followers have to have it, whether it's from one of her own brands or someone else's. Right now, Kylie has 174 million followers, which can net her $983.1K just for an Instagram post.
The Kardashian/Jenner family members have been sharing their lives with fans for over a decade. They've gained the world attention and a lot of money, with Instagram playing a major factor in their ever-growing fortunes.
Sources: Myprotein study, Inkifi, Rob Kardashian, Caitlyn Jenner, Scott Disick, Kris Jenner, Kourtney Kardashian, Khloe Kardashian, Kendall Jenner, Kim Kardashian West, Kylie Jenner