While her siblings push beauty, apparel, and liquor businesses, Kourtney Kardashian of Keeping Up With the Kardashians fame promotes her Poosh brand. This brand is centered on overall wellness. Her site includes blog posts, products, and highlights from her own healthy and happy life. However, some fans think Kourtney "should just give up" on Poosh as they believe it's no longer appealing to the public.
Kim Kardashian and Kylie Jenner have secured mega-million dollar deals with Coty cosmetics for their KKW Beauty and Kylie Cosmetics brands. Additionally, Kim and Khloé Kardashian have stakes in the fashion industry with their SKIMS and Good American brands. Kendall Jenner recently launched her 818 Tequila line, which has already received awards thanks to its flavor and market potential. All the while, Kourtney, who is dating Travis Barker these days, has only one business endeavor, which is her Poosh line. The Poosh website publishes blog posts for the everyday girl looking to live a good life and recommends wellness and lifestyle products.
On Reddit, one fan started a thread featuring reasons why "Kourtney should just give up Poosh." People who posted on the thread think the content on the Poosh site is irrelevant. One person quipped, "right like “TOP TEN FOODS TO GET RID OF CELLULITE” it’s 2021 no one cares." Another commented, "As if food can even help that lmaoo what is this 2009," in reference to how outdated they feel the subject matter on the site is. One other critic accused Kourtney's site of posting clickbait content. "Kourtney should know better than to one minute be like LOVE YOUR BODY and the next be telling people having cellulite and belly fat is unnatural and bad and you need to eat this matcha avocado collagen paste available on poosh to get rid of it," they said while adding, "clickbait a**."
Another person brought up the Kardashian-Jenner family's history of trying out new trends that may or may not work. "Remember when they all launched apps and immediately abandoned them? Did she learn nothing," they asked. Another took a trip down memory lane while reminiscing about the Kar-Jenner's abandoned apps. "Yes! All five of them even went on a big talk show and discussed their apps for hours. A few months later, their apps were all gone," they claimed.
There was one fan who offered a suggestion on how Kourtney, who has gotten dragged for saying she'll miss KUWTK, could potentially rebrand Poosh while staying true to its wellness appeal. "Poosh is a decade too late. Kourtney should turn Poosh into a vegan snack subscription box," they said. Hopefully, Kourtney is taking notes from her followers. It appears that her company isn't doing much to generate some "wow factor" for the public. However, with her famous last name, Kourtney from Keeping Up With the Kardashians could embark on any type of business she wants to, and her fans may follow.