Kylie Jenner from Keeping Up With the Kardashians is getting ready to launch her very own swimwear brand, and it's time to share information about the Kylie Swim company. Kylie knows that her passion for makeup really paid off with Kylie Cosmetics, and she's ready to throw her hat in the ring with a new business venture that is sure to hit the target with beachgoing fans. Kylie Swim isn't the only iron that Kylie has in the fire right now (there is Kylie Baby too). Still, interest in Kylie Swim is currently red hot, as Kylie just flaunted her figure in a racy swimsuit while teasing Kylie Swim on her Instagram Story.
Kylie Jenner has been posing in swimsuits on Instagram for years. In fact, when a lot of fans think of her, they probably have a mental image of Kylie showing off her famous curves in swimwear while lounging near a luxurious swimming pool. Therefore, it makes sense that the beauty mogul and Keeping Up With the Kardashians legend plans to sell swimwear. Kylie's known for her fashionable looks, and she's the ultimate bathing suit model, with 259 million Instagram followers. Some of these followers are already planning to snap up Kylie Swim designs as soon as they're available. The swimwear collection could help almost-billionaire Kylie to gain true billionaire cred.
Based on Kylie's teaser and the brand's logo, Kylie Swim is giving off strong retro vibes. KUWTK fans who love the '80s may be thrilled with Kylie Swim's high-cut, one-piece swimsuits, such as the yellow and orange design she wore in her Instagram Story. According to Page Six, the collection will include bathing suits, towels, beach coverups, shoes, bags, and sunglasses. As she did with Kylie Baby, which will sell skincare and apparel for little ones, Kylie has set up a Kylie Swim Instagram profile that already has 128,000 followers. Although no posts have been added yet, judging by her Instagram Story, Kylie is preparing to unleash her bathing suits on the world soon. Four days ago, she may have obliquely teased the upcoming venture again by posting a cute shot of her daughter Stormi Webster floating in a swimming pool while wearing a mermaid's tail.
The Kylie Swim promo comes on the heels of a Kylie Cosmetics relaunch amid rumors that her beauty company has been making less money, likely due to the COVID-19 pandemic. In late May, her parent company, Kylie Jenner Beauty Brands, appointed a new CEO to try and boost declining sales, according to the New York Post. Kylie's "copy and paste" fashion has gotten shade in the past, so she'll need to prove her originality with her swimwear collection.
Clearly, Kylie from Keeping Up With the Kardashians isn't afraid to dip her toe into a brand new business venture, even during such uncertain times. By catering to the needs and wants of her fashion-conscious and body-conscious fanbase, she's betting on profits that will boost her already staggering wealth. Can Kylie make Kylie Swim a successful brand? Since Kylie has so much Instagram clout, it's safe to say that her revealing swimsuits will edge out at least some of the competition.
Sources: Page Six, New York Post