Kris Jenner of Keeping Up With the Kardashians is the most significant part of the Kardashian-Jenner family. And it seems like one of the smartest ones too. The 64-year-old is looking to trademark the decade-old phrase "You're Doing Amazing, Sweetie" real soon.
Kris is known for her influencing nature and business mind for years. Over 10 years ago, when Keeping Up With the Kardashians was still in its first season, Kim Kardashian West had an opportunity to be on the Playboy magazine's cover. And like every young woman, she wasn't sure about doing it. But, the mom of six stepped in and convinced her daughter to make the best out of the opportunity. When the shoot played out, Kris was there with Kim supporting her by saying the phrase "You're Doing Amazing, Sweetie" while she snapped her pictures in her own camera. At the time, this was one of the biggest reasons for the success of Keeping Up With the Kardashians season one. Some people disliked it, some liked it, but no one can deny the fact that this phrase became a cult-classic meme of all time.
This is why the reality star has now decided to make the best out of something, which is already so popular. Cheat Sheet reports that the businesswoman is planning to trademark it to use it on different goods and product lines. On August 20, she filed a trademark for the phrase "You're Doing Amazing Sweetie" on behalf of Jenner Communications, Inc. With one of the clauses being the use of the words on multiple different items ranging from regular clothing to swimwear and another stating that use on products such as handbags and cosmetics.
This is undoubtedly a brilliant move by the popular TV celebrity, turning a meme into a profit worthy business proposition. Using the phrase on a variety of things, she will essentially execute a few simple words she uttered ages ago. This is a testament to her business sense, marketing tactics, and influential spirit.
Kris was seen making a cameo in Ariana Grande's music video, Thank U, Next. She held a camera recording the girls performing on the stage. This was undoubtedly a throwback to the original moment. The momager has recently reused the catchphrase on an Instagram picture she posted for her daughter Kylie Jenner. She wrote, "You're doing amazing sweetie!!" while she's seen holding a mobile camera in the picture. Perhaps, this was a business move to have formally kick start her business idea into her fans' minds.
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Source: Cheat Sheet