The newest version of The Flash from this fall’s Justice League speeds into a new promo for Walmart, heroically helping customers make all sorts of purchases as the retail store.
As the summer starts to wind down, the promotion campaigns for the biggest movies of the fall are sure to ramp up, including highly anticipated superhero team-up flick Justice League. Over the next couple of months, expect Batman, Wonder Woman, Aquaman, Cyborg, and the Flash (and maybe even Superman) to be plastered all over a plethora of merchandise and appearing in all sorts of commercial tie-ins to spread awareness for the film’s release.
The cycle seems to have begun, as the “Fastest Man Alive” uses that speed for some good old fashioned shopping in a new commercial for major shopping chain Walmart. In this new ad, an actor in The Flash costume that is clearly not Ezra Miller (as we very intentionally never see his face) dashes around the store to the beat of Bonnie Tyler’s “I Need a Hero,” helping customers with their shopping needs as the equally heroic Walmart employee helps the customers speedily check-out. According to the commercial, Barry Allen would make a great addition to the Walmart team, as they’re faster and more efficient than anyone else in the shopping game.
The commercial is a fun way to utilize the speed of the character, and has surprisingly good effects for what was most likely a low-budget investment for the company. Warner Bros. and Walmart most likely have some sort of deal that will make them one of the primary sellers of the aforementioned merchandise that we will be seeing on the shelves for Justice League. Whenever a major blockbuster is coming out that appeals to groups of all ages, it’s a profitable endeavor for both the studio and the company selling the stuff, and it makes sense that the commercial wants to exploit that partnership while having a little fun as well.
There’s no dialogue in the commercial, once again tipping audiences off to the fact that this is not Ezra Miller in the suit, as his wit and humor has been a huge selling point of the official trailers and spots for the film. The Flash throughout his history has been a talker, so it’s a little weird to see him so quiet here, but that’s not really the point of the commercial. In all, the promo gets the point across it wants to (Walmart=fast service) while also getting to showcase some of the cool powers that Barry Allen will use to help save the world in Justice League.
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